Encompassing a whole range of disciplines, web design is overall the creation and optimisation of your website through visual and functionality development which is aligned with your brand and offers an optimum user experience.
Web design should always be aligned with your overarching branding and utilise your visual branding guidelines to be created in your chosen colour palette, using your company typography and ensuring the hierarchy is followed throughout.
Designing a journey which makes sense to both the user and search engines is crucial to ensuring information can be found easily and connections can be made between the sire and relevant topics.
It’s important that your approach to your website is with your user in mind, first and foremost. Not only just for ranking capabilities but also to ensure that users can find what they’re looking for once they reach your site. This can inspire loyalty and recurring visits.
Ensuring that photos and other assets are optimised in terms of size, compressing files and minimising HTTP requests all support in boosting the speed of your site, further improving the user experience.
Not only can we design an exceptional looking website, we can code it and build it onto your desired CMS. We’ll create your website to fit your specific requirements whilst ensuring the functionality and ease of navigation is intact.
Web design actually allows you to build a user experience which is more likely to influence if they make a purchase, enquire or convert in some way. It allows you to design an interface which encourages higher conversion rates by building trust through impressive user experiences and tailored content and multimedia.
Through the combination of considered design and the development of functionality, you can create an online environment which perfectly reflects your brand, vision and story. Your website is an investment which can potentially convert to sales and brand loyalty, meaning the more effort and consideration you put into it, the better the user experience.