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Client: CloudTopper
Regions: United Kingdom
Key Achievements:
CloudTopper, a UK-based firm, offers premium mattress toppers designed to provide a great night’s sleep. With a mission to alleviate people’s sleep problems and enhance their sleep experience, CloudTopper has become a trusted name in the market.
Despite its strong product offerings, CloudTopper faced specific challenges. The brand had difficulty maintaining a high ROAS when scaling their ad spending. They turned to Favoured to find scalable solutions that could maintain and improve their ROAS and CVR.
Favoured implemented a comprehensive strategy to address CloudTopper’s challenges:
Comprehensive Ad Campaigns: We devised and executed comprehensive ad campaigns focusing on CloudTopper’s unique selling points. The goal was to reach a broader audience and improve the ROAS.
Continuous Testing and Optimisation: Rigorous testing of different ad creatives was conducted to identify the most effective ones. The insights from these tests were used to continuously optimise the ad campaigns.
Conversion Rate Optimisation: We made strategic improvements to the customer journey to enhance the conversion rate. This involved fine-tuning the ad creatives, landing pages, and checkout process to optimise the entire customer journey.
Achieved Return on Ad Spend Growth: What began as a 2.09 ROAS in September scaled impressively to 2.89 by November. This consistent growth trajectory not only demonstrated the effectiveness of our digital strategy but also facilitated further scaling of CloudTopper’s ad spend.
High-Performance Creative Execution: Amongst several ad creative strategies, one dramatically outperformed others. This strategic creative led to 101 purchases while maintaining a significantly low Cost per Acquisition (CPA) of £25.71. Furthermore, it achieved a high 3.30 ROAS, indicating its effectiveness in driving conversions and improving overall campaign efficiency.
Consistent Improvement in Conversion Rates: Favoured’s focus on optimising the customer journey resulted in a steady month-on-month increase in CloudTopper’s overall Conversion Rate (CVR). From 2.5% in September, the CVR improved to 2.86% in October and further to 3.20% in November. This consistent improvement indicates higher conversion efficiency and validates the effectiveness of our strategic enhancements to the shopping experience.
In conclusion, our strategic approach has successfully addressed CloudTopper’s challenges, leading to scalable growth in ROAS and CVR. This highlights our commitment to delivering effective solutions for our clients, contributing to their digital growth while improving their customer experience.
