TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]

Conquering the Complex Social Media Space with Favoured

It’s safe to say that most businesses today have their own social media accounts — whether it’s a small business or a massive enterprise, marketers are focusing on ramping up their social media presence. Now, more than ever, social media plays a pivotal role in marketing — and we at Favoured, want you to have […]

Getting Gen Z Social Videos Right; What to Consider When Creating Video Content for Generation Z

Gen Z’s attention span is 8 seconds!
So when producing gen Z social videos, every second counts, literally. Here’s how to make video content that works.

Kill it with your social videos; how to make content that WILL get noticed

Social videos

Like a lot of people, I am obsessed with social media. Why? One reason is that it has taken the marketing industry by storm. To be fair, why would it not? You have the platform to reach not millions, but billions of people. With all that potential you have to get your content right.

Going viral: pure luck or strategy? We answer your questions on how to go viral

We’ve all seen strange videos that somehow manage to get to every corner of the internet. We’re left wondering how? Why? And more importantly – can I do this?

The power of Instagram: top tips for Instagram marketing

Social media has taken over the world! Good news for us? It’s a great marketing platform. But, if you weren’t brought up on the likes of Instagram, TikTok and Twitter it can be tricky knowing where to start. Let’s focus on Instagram, shall we?

Do you get TikTok?

If you didn’t know, TikTok is the social sharing platform taking the world by storm. You’ve likely seen videos reposted from the platform on Instagram or heard your kids or much younger siblings talking about it. 

Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.

What does online activism mean for your brand image?

Many brands now are developing a distinct point of view which, in turn, firmly plants them within certain circles of social activism, particularly in online spaces.

The no-like era of Instagram

In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.


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