If you didn’t know, TikTok is the social sharing platform taking the world by storm. You’ve likely seen videos reposted from the platform on Instagram or heard your kids or much younger siblings talking about it.
Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.
Many brands now are developing a distinct point of view which, in turn, firmly plants them within certain circles of social activism, particularly in online spaces.
In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.
The sales of alcohol-free options such as beer and cocktails have exploded in recent times. The younger generations, particularly Gen Z but some Millennials are also following suit, are reducing or abstaining from alcohol altogether.
You might have seen the phrase online and spurting out of a certain Presidents mouth once or twice over the past few years. Yes, we’re talking about ‘fake news’. The term applied to ‘news’ which is junk or pseudo-news.
Unless you’ve been living under a rock, you’ll know that gender equality, diversity, evolving traditional gender expectations and gender as a whole, is an exceptionally hot issue.
User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.
As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand.
Dark social traffic comes from private social channels. This can be emails or messenger apps containing links that don’t contain any kind of identification. For example, if a link to a product page on your site is shared in a group WhatsApp message, you won’t know that this is how the traffic has reached your site, it will be listed as direct.