Blazing Trails in the App World: A Comprehensive, Creative and Slightly Cheeky Startup Marketing Checklist

Ready to launch your app startup? Explore this comprehensive marketing checklist, filled with insights on branding, content marketing, social media, email marketing, search marketing, design, video marketing, performance marketing, and more. Crafted by Favoured, the UK’s top advertising agency, it’s everything you need to shine in the app world. Join us on this thrilling journey to success! 🚀

Favoured Wins Top B2B Marketing Award

Favoured is a results-driven marketing agency looking to deliver the best performance for our clients. We specialise in app, eCommerce & B2B marketing, as well as digital strategy for small businesses. We work across a range of industries, giving us a wide array of experiences and skills, which help us adapt to each and every business’s problem.

Keep your app users coming back for more – How to engage with users for optimum retention

To ensure you can hold onto those hard-earned app users once you’ve acquired them, you need to make sure you’ve got a mobile app retention strategy locked down.

Want to see those download numbers soar? How to optimise your mobile app user acquisition strategy

No matter how amazing your app is, if nobody knows about it, its 100% going to fail. You will need to work hard to get the right information in front of the right people at the right time, to encourage them to download and interact with your app. Sounds easy enough, right?

Money for Millennials – how is fintech evolving to meet the needs of this generation

Take a look on any social media or general interest site and you’ll find posts written by millennials complaining about the lack of education on how to manage finances, how to understand why and what insurance you need and how to apply for mortgages. It’s something that we’re never officially educated about, but it’s a pretty essential staple of life.

20 ideas for devising your mobile app marketing strategy

There are tonnes of ways to market your mobile app, from traditional approaches to digitally-focussed options. Here are 20 actionable ideas which can be implemented to supercharge your marketing efforts, without costing the world.

Make yourself known – get to grips with mobile app advertising

Now you have your sparkly new app, complete with a tech stack to support your requirements and a solid understanding of how you will acquire and retain your users, you now need to create an advertising and marketing strategy.

Stickiness? Discerning what makes your mobile app better than the rest

Mobile app stickiness is all about regular active users. They consider your app useful or enjoyable, and they use it as such.

AR and VR? What’s the difference and why should you care?

More and more brands are now taking advantage of AR and VR, but for some, the leap in technology is still somewhat of a novelty and more than slightly confusing.

How can you optimise your mobile app startup marketing capabilities through tech stacks?

In order to ensure you can scale your mobile app and be able to effectively present data to investors, you should be looking to build a mobile app tech stack. This allows you to better understand your user’s behaviours and to further develop your capabilities and grow.

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