Mobile App Marketing Tips and Tricks: Elevating Your App’s Reach

When you step into the world of mobile marketing, you’re not just launching an app; you’re igniting a continuous conversation with your potential, existing, and even lapsed users. From the get-go, your mobile app marketing strategy should be all about connection—introducing your app, converting audiences into loyal users, and retaining those users to ensure they […]

App Marketing Strategy: Elevate Your Mobile App’s Success

Launching a mobile app isn’t just about having a great idea; it’s about reaching the right people with that idea. The difference between a successful app and one that fades into obscurity often comes down to a solid app marketing strategy. It’s crucial to understand that mobile app marketing is distinct from broad mobile marketing, […]

App Marketing Strategy: A Comprehensive Blueprint for Success

Embarking on your app’s journey requires a robust marketing strategy that intertwines data-driven insights with creative flair. Initially, awareness is your golden ticket; drawing users into your app’s orbit through captivating narratives that resonate on a personal level. This phase is crucial, as it sets the stage for acquisition and retention, guiding potential users down […]

Blazing Trails in the App World: A Comprehensive, Creative and Slightly Cheeky Startup Marketing Checklist

Discussing mobile app

Ready to launch your app startup? Explore this comprehensive marketing checklist, filled with insights on branding, content marketing, social media, email marketing, search marketing, design, video marketing, performance marketing, and more. Crafted by Favoured, the UK’s top advertising agency, it’s everything you need to shine in the app world. Join us on this thrilling journey to success! 🚀

Favoured Wins Top B2B Marketing Award

Favoured is a results-driven marketing agency looking to deliver the best performance for our clients. We specialise in app, eCommerce & B2B marketing, as well as digital strategy for small businesses. We work across a range of industries, giving us a wide array of experiences and skills, which help us adapt to each and every business’s problem. 

Keep your app users coming back for more – How to engage with users for optimum retention

To ensure you can hold onto those hard-earned app users once you’ve acquired them, you need to make sure you’ve got a mobile app retention strategy locked down.

Want to see those download numbers soar? How to optimise your mobile app user acquisition strategy

No matter how amazing your app is, if nobody knows about it, its 100% going to fail. You will need to work hard to get the right information in front of the right people at the right time, to encourage them to download and interact with your app. Sounds easy enough, right?

Money for Millennials – how is fintech evolving to meet the needs of this generation

Take a look on any social media or general interest site and you’ll find posts written by millennials complaining about the lack of education on how to manage finances, how to understand why and what insurance you need and how to apply for mortgages. It’s something that we’re never officially educated about, but it’s a pretty essential staple of life.

20 ideas for devising your mobile app marketing strategy

There are tonnes of ways to market your mobile app, from traditional approaches to digitally-focussed options. Here are 20 actionable ideas which can be implemented to supercharge your marketing efforts, without costing the world.

Make yourself known – get to grips with mobile app advertising

Now you have your sparkly new app, complete with a tech stack to support your requirements and a solid understanding of how you will acquire and retain your users, you now need to create an advertising and marketing strategy.


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