The no-like era of Instagram

In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

Will AI-generated content wreck the internet?

This is not a blog about how AI is gunning for your job, but instead, how it could absolutely result in a large influx of spam content online – even more so than there is now if you can believe it. Artificial intelligence technology may have some fantastic uses but it could also give way to the mass production of fake news and spam.

Rebalancing the scale – Determining the future of alcohol sales

The sales of alcohol-free options such as beer and cocktails have exploded in recent times. The younger generations, particularly Gen Z but some Millennials are also following suit, are reducing or abstaining from alcohol altogether.

What is dark social?

Dark social traffic comes from private social channels. This can be emails or messenger apps containing links that don’t contain any kind of identification. For example, if a link to a product page on your site is shared in a group WhatsApp message, you won’t know that this is how the traffic has reached your site, it will be listed as direct.

AI and retail – from e-commerce to in-store, how can AI optimise your customer experience?

Although AI, in some form or another, has been around for over half a century, recent strides in the field which can be used to dramatically enhance customer experiences. AI can demonstrate a range of behaviours which are closely aligned with human intelligence, including planning, learning, problem-solving, compromising, perception and manipulation. It also is able to, to a certain extent, displays social awareness, creativity and empathy.

Is your brand ready for voice search?

Although Google voice search has been around for over seven years, it’s only very recently that users have really embraced it. Voice assistants have a lot to do with this development, as technology including Google Home and Amazon’s Alexa have quickly solidified their place in the home and office.

AR and VR? What’s the difference and why should you care?

More and more brands are now taking advantage of AR and VR, but for some, the leap in technology is still somewhat of a novelty and more than slightly confusing.

How can you optimise your mobile app startup marketing capabilities through tech stacks?

In order to ensure you can scale your mobile app and be able to effectively present data to investors, you should be looking to build a mobile app tech stack. This allows you to better understand your user’s behaviours and to further develop your capabilities and grow.

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