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Your brand image affects your ability to effectively market your company. Brand evolution has to occur in order to keep up with changing trends and opinions
The update and rebranding of Android was dictated by the primary goals of creating a more premium brand image and ensuring accessibility is more prominent.
It’s important for brands to understand their position within social activism, what they believe in and how this affects and shapes brand image.
Brand management is critical to evolving and adapting your brand image to better meet the needs of your customers and stay relevant in a changing industry.