Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention.
Influencer campaigns can and do work wonders for brands and businesses when run effectively. It’s a strategy that cannot be avoided in the digital age.
Your brand image affects your ability to effectively market your company. Brand evolution has to occur in order to keep up with changing trends and opinions
Finding your brand sound is important to establish another layer of brand personality to your guidelines, including accents, music and environmental sound.
The update and rebranding of Android was dictated by the primary goals of creating a more premium brand image and ensuring accessibility is more prominent.
Guerilla marketing is not just for big budget brands, SMEs, startups and local businesses can also make use of these tactics to amplify brand awareness.
It’s important for brands to understand their position within social activism, what they believe in and how this affects and shapes brand image.
The way that you portray your brand is not only conveyed through your website layout, your logo or the style of the illustrations of images
Brand management is critical to evolving and adapting your brand image to better meet the needs of your customers and stay relevant in a changing industry.
