Client: Go Ape UK
Regions: UK
Key Achievements:
Go Ape UK offers an exhilarating outdoor adventure experience, combining treetop challenges, zip lines, and obstacle courses for thrill-seekers of all ages. With a commitment to providing unforgettable experiences, Go Ape sought to strengthen its digital presence through organic social media strategies, engaging outdoor enthusiasts and fun-seekers alike.
Despite its established brand and popularity, Go Ape faced the challenge of enhancing its online engagement and visibility across social media platforms. The goal was to create a vibrant online community that not only increased awareness of their offerings but also fostered engagement and interaction among adventure enthusiasts. Additionally, Go Ape aimed to attract a younger demographic while retaining interest from existing customers.
To tackle these challenges, we implemented a comprehensive organic social media strategy tailored to Go Ape’s unique brand.
Engaging Content Creation: We focused on creating engaging and visually appealing content that showcased the thrilling experiences at Go Ape. We relied heavily on trends tapping in to what’s relevant on TikTok whilst staying true to the brand.
Authentic Content: By sharing authentic content that highlighted real user experiences and adventures, we fostered a genuine connection with followers. This approach included showcasing user-generated content, testimonials, and behind-the-scenes glimpses that made the brand relatable and engaging.
Targeted Campaigns: We launched targeted campaigns promoting seasonal events, special offers, and unique experiences, encouraging user participation and driving traffic to Go Ape’s social media profiles.
The results of our strategic approach were impressive. Go Ape UK recorded over 13.5 million views, showcasing substantial reach and interest in their offerings. The brand’s profile views reached 98,000, while engagement metrics soared with 210,000 likes, 10,000 comments, and 73,000 shares. This vibrant interaction demonstrated a strong connection with the audience.
Furthermore, Go Ape successfully gained 6,633 new followers in just one year, reflecting a growing community of adventure enthusiasts eager to stay connected with the brand and its offerings.
The partnership between Go Ape UK and Favoured resulted in a remarkable enhancement of the brand’s digital presence through effective organic social media strategies. By focusing on engaging content creation, community interaction, and targeted campaigns, Go Ape experienced significant growth in visibility and engagement. This success story highlights the power of a well-executed organic marketing strategy in fostering brand loyalty and driving customer engagement within the adventure tourism sector.
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