In case you live under a rock, Durex are the leading and one of the best selling condom brands in the world and they are always striving to challenge the norms, break the rules & stamp out stigmas. As a well established brand, the area we were brought in for was to focus and improve their online e-commerce performance across the EU via paid ads.
We mapped out a full funnel multi channel campaign strategy while adhering to their brand guidelines and deployed campaigns on Facebook, Instagram, Snapchat and TikTok. As a matter of fact, we helped Durex launch their first TikTok campaign ever! Everything from lead generation campaigns to conversion campaigns across 4 countries and 4 different languages! All while delivering a positive ROAS! *Drops mic…
