App Marketing
How we help app businesses grow installs that stick
We run user acquisition and retention for app businesses as one system rather than two. Employee-owned, founded in 2018, we manage over £1.2m of annual ad spend across Meta, TikTok, Google, YouTube and Apple Search Ads. Creative, media buying, ASO and analytics all sit in-house, which means the people testing your creative are the people reading your numbers.
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Our full funnel app marketing services
Since 2018, we have helped Over 100 companies reach more than 500 million people
Full service app marketing
1 / Creative
2 / Acquisition
3 / Conversion
Creative
Creative volume is what moves paid user acquisition now. We produce statics, UGC and motion at the tempo the algorithm needs, then judge it on installs that stick rather than platform-reported ROAS.
Most in-house teams of one or two people run out of creative ideas long before they run out of budget. That production capacity is usually the real constraint on an app account.
Brand Development
Graphic Design
Video & Motion graphics
Content Marketing
Website Design
Copywriting
Advertising
Search Marketing
Influencer Marketing
Acquisition
Meta, TikTok, Apple Search Ads and Google UAC run as one budget rather than four. We buy installs against cost per activated user and blended return, not last-click attribution.
Conversion
An install that never opens again is a cost, not a customer. Onboarding, push and lifecycle messaging, paywall and store listing are where an app's economics are actually decided.
Email Marketing
App marketing case studies
Every figure below is the client’s own reported result.
40,000+ installs under £1
Jafa — Cost per acquisition down 48%, over £300K raised in crowdfunding, and an exit to an analytics company.
200k+ unique installs
Wollit — £1.2m of ad spend managed and over 75,000 subscribers gained.
50,000+ app installs
SMASH — Conversion rates up 84%, followed by acquisition by a healthcare company.
30,000 app installs
Save Your Wardrobe — With a conversion rate above 27% from install to active use.
0.4% to 4% conversion
Parla — Cost per install improved by 60%, and acquisition by Holland & Barrett.
24% more installs a month
JobSwipe — Cost per install down 19% while ad spend scaled 28% month on month.
£6.50 cost per install
My Kind of Cruise — 1,187 app installs at a return on ad spend of 2.64.
What we measure
We report the numbers that decide whether an app makes money, not the ones that are easiest to flatter.
Blended MER
Contribution margin
Customer acquisition cost
Average order value
Lifetime value and repeat rate
Creative performance
App marketing FAQs
How much does an app marketing agency cost?
Fees are usually a monthly retainer, a percentage of media spend, or a hybrid. A retainer suits brands under roughly £50,000 a month in spend; a percentage model scales with the account but needs a floor. Ask any agency to separate its fee from your media budget in writing.
How long before it works?
How is this different from a general agency?
Do you work outside the UK?
Yes. We are UK-based and fully remote, and we run accounts across the UK, Europe and the United States.