A SMASHing Success: Achieving Over 50,000 App Installs with a Targeted Marketing Campaign

Client: SMASH Food

Regions: United Kingdom

Key Achievements:

  • Achieved over 50,000 app installs
  • Increased conversion rates by 84%
  • Successful acquisition by a healthcare company

Introduction

SMASH, an app aimed at promoting healthier takeaway or dining options among teens and young adults, sought to effectively reach and engage its target demographic. Achieving this required a precise, creative, and personalised approach to resonate with the younger audience and drive both redemptions and repeat purchases.

Challenges

SMASH’s primary challenge was to connect with its target demographic— teens and young adults— effectively. This involved not only capturing their attention and persuading them to install the app, but also driving engagement to encourage redemptions and repeat purchases.

Strategic Approach

We realised that to resonate with the younger demographic, we needed a targeted marketing campaign tailored to their preferences and behaviours.

Targeted Marketing Campaign: We implemented a marketing campaign featuring creative messaging and visuals designed explicitly for teens and young adults. This approach aimed to attract the target demographic and persuade them to install the SMASH app.

Personalised Mid-Funnel Communications: In addition to the initial engagement, we devised personalised mid-funnel communications triggered by user behaviour. This strategy aimed to drive further engagement and retention by resonating with existing users and encouraging redemptions and repeat purchases.

Performance Highlights

app installs achieved
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increase in conversion rate
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Successful acquisition by a healthcare company

Increased Installs: Our targeted marketing campaign was highly successful, resulting in over 50,000 app installs. This achievement underscores the effectiveness of our approach in capturing the attention of the target demographic and persuading them to engage with the SMASH app.

Mid-Funnel Conversions: In addition to the app installs, our personalised mid-funnel communications also significantly increased conversion rates by 84%. This figure demonstrates the effectiveness of our approach in driving engagement and retention, leading to redemptions and repeat purchases.

Conclusion

Our targeted marketing campaign and personalised mid-funnel communications effectively addressed SMASH’s challenges, resulting in over 50,000 app installs and an impressive increase in conversion rates. These achievements, alongside the successful acquisition by a healthcare company, highlight the long-term impact and effectiveness of our marketing strategies.

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