Parla

Key Stats

Increased conversion rates from 0.4% to 4%
Acquired by Holland & Barrett

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The Challenge

Parla aspired to be the leading space for fertility support powered through its mobile app.

Our Approach

Favoured were responsible for the full app funnel so had the opportunity to optimise every stage of the funnel from download to registration, to subscription and retention.

By using a strategy known as milestone conversion rate optimisation we were able to optimise every core milestone event in the app funnel and subsequently increase the conversion rate from 0.4% to 4%.

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