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Client: Luna Daily
Regions: UK and Global Market
Key Achievements:
Luna Daily, an e-commerce brand, sought to scale its online sales while maintaining profitability. With a need for an expanded advertising outreach and boosted sales, Luna Daily also sought to decrease its CPA for a balanced and sustainable growth trajectory.
Luna Daily faced the challenge of substantially increasing its online sales while concurrently maintaining profitability. The brand required a significant boost in its advertising efforts to reach more potential customers and achieve sustainable growth, all while managing to reduce CPA costs.
To meet Luna Daily’s challenges, we implemented a full-funnel performance marketing strategy encompassing advertising, influencer partnerships, email marketing, and creative optimisation.
Expanding Advertising Campaigns: We focused on expanding Luna Daily’s reach through targeted and broad-spectrum advertising campaigns.
Influencer Collaborations: By leveraging influencer partnerships, we aimed to amplify brand awareness and drive more traffic to Luna Daily’s e-commerce platform.
Optimising Email Communications: To drive conversions, we optimised email communications, making it an effective tool for nurturing leads and encouraging purchases.
Successful Scaling: Our strategic initiatives led to a noteworthy surge in ad spend significantly expanding Luna Daily’s advertising reach to potential customers.
Efficient Full-Funnel Strategy: Concurrently, Luna Daily witnessed a substantial QoQ sales growth of 1,035%, exemplifying the effectiveness of our full-funnel marketing strategy in driving revenue. We also successfully decreased Luna Daily’s CPA by 25% MoM, illustrating the improved cost efficiency of our approach in acquiring new customers.
Our comprehensive full-funnel performance marketing strategy effectively addressed Luna Daily’s challenges, resulting in significant increases in ad spend and sales, along with a decrease in CPA. These remarkable achievements underscore the effectiveness of our approach in expanding brand reach, driving sales, and improving cost-effectiveness for sustainable growth.
