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Revolutionising Personalised Nutrition: A Digital Marketing Success Story

Client: Nourished

Regions: UK and Global Market

Key Achievements:

  • Ad spend increased by 250%
  • First time cost per purchase decreased by 40%
  • First time Return On Advertising Spend (ROAS) improved by 37%
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Introduction

Nourished is pioneering the future of personalised nutrition through its innovative AI-driven precision nutrition platform. By leveraging patented 3D printing technology, Nourished creates bespoke 7-layer nutrient gummy stacks tailored to individual health and lifestyle needs. These scientifically formulated stacks provide a blend of essential nutrients, vitamins, and superfoods, freshly made-to-order for optimal absorption and efficacy. 

Challenges

Despite Nourished’s innovative approach and high customer approval, the company faced challenges in optimising their digital marketing strategies to enhance customer acquisition, reduce cost per purchase, and improve return on ad spend (ROAS) for first-time buyers. These objectives required a targeted digital strategy to effectively reach potential customers while maintaining cost efficiency.

Strategic Approach

Favoured implemented a comprehensive strategy to address Nourished’s challenges:

Data-Driven Targeting: Favoured utilised advanced data analytics to identify and target potential audiences most likely to benefit from Nourished’s personalised nutrition offerings. By understanding user behaviour and preferences, the strategy aimed to improve engagement and conversion rates.

Creative Optimisation: Through A/B testing and creative enhancements, Favoured developed compelling ad creatives that resonated with the audience’s wellness aspirations. 

Cross-Platform Integration: We implemented a cohesive advertising strategy across multiple digital platforms, including social media and search engines. This integration maximised reach and reinforced brand messaging, driving a consistent flow of traffic to Nourished’s website.

Performance Highlights

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Enhanced Audience Engagement: Our strategic targeting and creative optimisation efforts significantly boosted audience engagement, leading to a higher volume of qualified traffic to the Nourished website.

Cost Efficiency Improvement: The optimised campaigns successfully reduced the first-time cost per purchase by 40%, allowing Nourished to acquire new customers more cost-effectively.

Higher Conversion Rates: The improved targeting and creative strategies resulted in a 37% enhancement in first-time ROAS, indicating more efficient spending and better returns on marketing investments.

Conclusion

Through a strategic partnership with Favoured, Nourished has successfully harnessed the power of digital marketing to enhance its reach and customer acquisition efforts. By increasing the amount spent by 250% and achieving significant reductions in cost per purchase and improvements in ROAS, Nourished is well-positioned to continue its growth trajectory. Favoured’s data-driven and creative strategies have played a pivotal role in elevating Nourished’s brand presence and reinforcing its commitment to delivering personalised, effective nutrition solutions to a broader audience.

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