Driving Doshi's User Acquisition in the Crypto Education Space

Client: Doshi

Regions: UK

Key Achievements:

Drove over 50,000 active accounts through marketing
Decreased the CPA by over 65%
Implemented hundreds of optimisation rounds for improved acquisition

Introduction

Doshi stands as a beacon of financial education in the realm of cryptocurrency. By offering an accessible app platform, they have empowered countless individuals with essential knowledge about crypto trading. However, targeting the right consumers to register and become active users posed a considerable challenge.

Challenges

Doshi, despite offering a niche and valuable service, faced challenges in reaching the correct audience segment to encourage sign-ups and turn them into active users of their app.

Strategic Approach

Favoured implemented a comprehensive strategy to address Doshi’s challenges:

Multi-Channel Acquisition Strategy: Favoured employed a multi-channel acquisition strategy, which included targeted ads, influencers, and user-generated content, to attract a wider audience.

Engagement Strategy: An all-encompassing engagement strategy was implemented that included email marketing, push notifications, and in-app marketing to stimulate user interaction and convert prospects.

Performance Marketing Strategy: To drive app downloads and mid-funnel conversions, Favoured wrapped all initiatives within a comprehensive performance marketing strategy.

Performance Highlights

active accounts gained through marketing

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decrease in cost per acquisition

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Driving Active Accounts: Favoured’s strategic efforts resulted in the creation of over 50,000 active accounts through marketing, marking a significant increase in user engagement.

Significant CPA Reduction: Through numerous optimisation rounds, Favoured managed to decrease the CPA by over 65%, enabling Doshi to scale their acquisition campaigns effectively.

Success in Optimisation: The team implemented hundreds of optimisation rounds, fine-tuning the marketing approaches to improve the user acquisition process.

Conclusion

Favoured’s comprehensive and innovative approach empowered Doshi to overcome the challenge of user acquisition in a niche market. The significant growth in active accounts and the substantial reduction in CPA highlight the effectiveness of Favoured’s strategies. The success of this campaign not only improved Doshi’s market presence but also set the groundwork for the continued growth of their active user base.