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Client: WAC
Regions: UK
Key Achievements:
WAC is a transformative super-app designed to bring work, life, and money management under one roof. As an essential tool for individuals working irregular shift patterns, WAC assists users in managing income, outgoings, and seamlessly handling their rotas. Apart from offering a valuable resource for calculating earnings and breaks, it also provides crucial features like a legal hub to dispute pay and a portal for important documents.
Favoured took on the task of elevating WAC’s presence by focusing on optimising the app install processes. The challenges included lowering the cost per install, increasing the click-to-install rate on the app store, and improving the install-to-registration rate.
Favoured implemented a comprehensive strategy to address WAC’s challenges:
Cost-Effective App Install Campaigns: Favoured deployed a strategy focused on narrowing down the target audience, optimising ad creatives, and conducting continuous A/B testing. By fine-tuning the campaign based on real-time data, cost per install significantly reduced, promoting the WAC app in a cost-efficient manner.
Boosting Click-to-Install Rate: Favoured focused on enhancing the app store listing, optimising the app’s description, and better showcasing its features. Secondly, they launched highly targeted ad campaigns that captured the attention of potential users, resulting in more clicks and subsequent downloads.
Enhancing Install-to-Registration Conversion: The team focused on simplifying the registration process, providing clear and motivating CTA’s and ensuring a seamless onboarding experience. This user-centric approach resulted in a significant increase in users completing the registration process post-install.
Effective ASO: Through strategic planning and execution, the click-to-install rate on the app store skyrocketed to an impressive 50%. This means every second user who clicked on the app ended up downloading it, demonstrating the effectiveness of Favoured’s app store listing.
User-Centric Approach: Favoured’s efforts to enhance the install-to-registration conversion got results, with the rate jumping significantly from 60% to over 80%. This improvement indicates a high user engagement and interest level, asserting the success of Favoured’s strategic approach.
Favoured’s targeted strategic approach played a significant role in enhancing the visibility and user engagement of WAC’s app. The notable achievements in cost per installs, click-to-install rate, and install-to-registration rate showcase the effectiveness of Favoured’s strategies. The success of this campaign reaffirms Favoured’s expertise in optimising app campaigns to drive performance and user engagement, paving the way for WAC’s continued growth and success in the market.
