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Client: Elvie
Regions: United Kingdom
Key Achievements:
Elvie, a pioneering health and lifestyle brand for women, experienced a post-launch decline in online sales due to underperforming ads and lack of positive ROI. The challenge was to reverse this decline and establish a sustainable growth trajectory.
Despite the initial success of the launch and PR campaign, Elvie’s online sales started to wane. This downturn was due to the underperformance of their ads and inability to achieve a positive ROI. The objective was to revitalise their online sales performance whilst establishing a scalable and sustainable growth strategy.
Our approach was two-fold: the crafting of a multi-channel performance marketing strategy and collaboration with the internal team to leverage opportunities for on-site conversion rate improvements.
Multi-channel Performance Marketing Strategy: We developed a comprehensive strategy involving extensive testing of creative elements, copy, audience segmentation, and channel effectiveness. This aimed to optimise ad performance and drive a better ROI, ultimately boosting online sales.
Collaboration with the Internal Team: In parallel with the marketing strategy, we worked closely with Elvie’s internal team, identifying and leveraging opportunities for on-site conversion rate improvements. This collaborative approach ensured a unified strategy towards the common goal of revitalising sales.
Improved Online Performance: Our comprehensive strategy led to a significant cost reduction, achieving a 60% decrease in CPA. This efficiency gain was instrumental to the 9x surge in sales, revitalising Elvie’s online performance.
Multi-Channel Marketing: Alongside this, the focused approach on optimisation and collaboration also had a remarkable effect on the Return on Ad Spend (ROAS), elevating it from 0.4 to 3. This turn-around is indicative of the effectiveness of our multi-channel performance marketing strategy in reversing the post-launch decline.
The multi-channel performance marketing strategy, coupled with our collaboration with the Elvie team, effectively revitalised Elvie’s online sales performance. The remarkable decrease in CPA and significant uplift in LTV and ROAS showcase the effectiveness of our integrated approach in establishing a sustainable growth trajectory.
