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Client: Roxi
Regions: United Kingdom
Key Achievements:
Roxi, the revolutionary home entertainment system, sought to optimise its advertising strategy to maximise its Return on Investment (ROI). The aim was to not only increase sales but also ensure effective utilisation of advertising spend.
Roxi’s main challenge was to devise a sales-driven advertising strategy that would maximise ROI. Achieving this required precise tracking, strategic ad sequencing, and focused optimisation to ensure both an increase in sales and effective utilisation of advertising spend.
To address these challenges, we prioritised addressing tracking issues and implementing advanced tracking, followed by a focus on remarketing to enhance sales.
Advanced Tracking and Remarketing: Initial efforts were directed towards fixing tracking issues and implementing advanced tracking. This provided the necessary data foundation for remarketing efforts, enhancing the likelihood of sales conversion.
Facebook Ad Sequencing: Insights revealed that over 80% of sales occurred within the first three days of a website visit. In response, we implemented Facebook ad sequencing to capture sales optimally within this window.
Refining AdWords Campaigns: Concurrently, AdWords campaigns were refined for greater focus and efficiency, ensuring advertising spend was utilised effectively.
Maximised Sales Effectively: Our targeted interventions swiftly tripled the ROI from both AdWords and Facebook ads within just two weeks. This marked improvement not only maximised sales but also ensured advertising spend was utilised effectively.
Focused Strategic Optimisation: Simultaneously, the Return on Ad Spend (ROAS) increased from 0.6 to 5, while the Lifetime Value (LTV) improved by 22%. These achievements underscore the effectiveness of precise tracking, strategic ad sequencing, and focused optimisation in driving significant improvements in advertising ROI.
Our targeted interventions effectively addressed Roxi’s challenge, swiftly tripling the ROI on AdWords and Facebook ads and significantly improving ROAS and LTV. These achievements highlight the impact of precise tracking, strategic ad sequencing, and focused optimisation in not only maximising sales but also ensuring the effective utilisation of advertising spend. This success underscores the value of a well-strategised advertising campaign in driving business growth.
