Over 75 Creator-Led Videos for Soteri Skin in 18 Months

Client: Soteri Skin

Regions: United States

Services: Video Production, UGC, Organic Social Content

Key Achievements:

More than 75 videos signed off between May 2025 and October 2026
Creator, customer, doctor and founder videos for paid and organic social
A monthly organic calendar of Reels, carousels and statics

Introduction

Soteri Skin is a US skincare brand, founded by a PhD scientist, that makes non-steroidal eczema creams for adults, children and babies. Its range is built around pH/LOCK, the brand’s patented technology, which is designed to bring the skin back to its natural, slightly acidic pH.

The brand sells direct to consumers, with a two-cream Eczema Relief Kit for flare-ups and daily care, and a dedicated cream for babies.

Challenges

Many people with eczema have already tried a long list of creams, so Soteri Skin’s content has to feel genuine and explain clearly why a pH-focused approach is different. The brand needed a steady monthly supply of video for the ads its media partner runs on Meta and Google, and organic content for its own channels, made with real people and accurate to every product name and claim.

Creative Approach

Between May 2025 and October 2026, we focused on:

Creator and Customer Stories:
We scripted and edited UGC ads with creators and real customers, including adults sharing their own routines and parents talking about their children’s skin. Every script and caption went through the brand’s sign-off, with close attention to product names and the pH message.
Expert Interviews, Cut for Social:
We turned long-form doctor interviews and founder footage into series of short vertical clips, so one recording could feed many ads and Reels. A single doctor interview was cut into nine separate videos.
New Ad Routes Every Month:
Each month brought new angles for paid social: a workout and sweat route with three opening hooks, a Reddit-style question format, pregnancy and parenting stories, and seasonal routes for summer, winter and the holidays.
An Organic Content Calendar:
From April 2026 we planned and produced a monthly organic calendar of Reels, carousels and statics, tied to moments in the brand’s year such as Mother’s Day, Juneteenth, UV Safety Awareness Month and Labor Day, with separate edits for YouTube Shorts.

Project Highlights

Videos Signed Off

0 +

Months of Production

Platforms Covered

Between May 2025 and October 2026, the partnership gave Soteri Skin a steady flow of video for paid and organic social:

Over 75 Videos Signed Off: The shared sign-off tracker records more than 75 approved video deliverables across ads, Reels and organic edits, many of them sets of three to nine cut-downs or hook variants.
Real People at the Centre: The library is built on creators, customers, doctors and the founders, which reflects the brand’s focus on genuine stories from the people who use its products.
One Shoot, Many Assets: Interviews and creator shoots were cut into series of short vertical videos, with versions for ads, organic Reels and YouTube.
Four Platforms: The work covered Instagram and Facebook ads, organic Reels, TikTok-style videos and YouTube Shorts.

Conclusion

Soteri Skin now has a deep library of creator, customer and expert video that explains its pH-led approach in plain, human terms. We continue to produce new videos each month, informed by the creative learnings the brand shares from its paid media.

This project drew on our video and motion design, organic social and ecommerce marketing services. See more of our work.

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