From Likes to Loyalty: Creating Optimal Print's Winning Social Media Strategy

Client: Optimal Print

Regions: UK and Global Market

Key Achievements:

Achieved a 49% increase in engagement rate
Gained an average of 200 new followers per week
Secured 812 average weekly likes

Introduction

Optimal Print revolutionises the way people create and purchase personalised gifts and products. Specialising in everything from custom cards to photo books and unique home decor, Optimal Print combines quality with user-friendly technology, allowing customers to make their memories tangible. With a commitment to customer satisfaction and sustainability, they aim to provide exceptional products that resonate with individual stories and celebrations.

Challenges

Despite having a strong product offering, Optimal Print faced challenges in scaling its online presence and boosting engagement across social media platforms. The objective was to increase brand awareness, enhance user interaction, and grow their follower base, especially during peak seasons like Christmas when competition heightens.

Strategic Approach

To overcome these challenges, we developed a comprehensive strategy focused on organic social media growth and community engagement.

Engaging Content Creation: We crafted a variety of engaging content that showcased Optimal Print’s products. This included eye-catching visuals, user-generated content, and seasonal promotions designed to resonate with the audience and spark interest.
Influencer Collaborations: Partnering with influencers helped amplify brand visibility and reach new audiences. By collaborating with individuals who align with Optimal Print’s values, we enhanced credibility and attracted followers who were genuinely interested in personalised gifts.
Targeted Social Media Campaigns: We executed targeted social media campaigns designed to promote special offers, encourage user interaction, and drive traffic to Optimal Print’s website. This included contests and giveaways, particularly during high-demand periods to maximise engagement.

Performance Highlights

increase in engagement rate

0 %

new followers per week on average

average weekly likes

The results from our strategic initiatives were impressive. Optimal Print experienced a 49% increase in engagement rate, indicating that the content resonated well with the audience and encouraged interaction. Additionally, the brand gained an average of 200 new followers per week, showcasing effective outreach and community building.

Furthermore, the campaigns resulted in an impressive 812 average weekly likes, signifying a growing and engaged audience that actively supports the brand.

Conclusion

The strategic approach taken by Optimal Print, in collaboration with Favoured, successfully addressed the challenges of scaling their online presence and boosting engagement. By focusing on engaging content creation, influencer partnerships, and targeted campaigns, Optimal Print has not only increased brand visibility but also cultivated a loyal community of followers. This success story illustrates the power of a well-crafted marketing strategy in driving meaningful business growth and enhancing customer relationships in the competitive landscape of personalised products.