Boosting Brand Visibility: How UMMA Achieved Remarkable Engagement Through Influencer Marketing

Client: UMMA

Regions: UK and Global Market

Key Achievements:

Achieved approximately 77,000 total views through the gifted PR box campaign
Garnered over 6,000 likes across campaign posts
Received approximately 700 comments, showcasing high audience interaction

Introduction

UMMA is a leading K-beauty wholesaler dedicated to nurturing partnerships with brands and wholesale buyers. With a mission to support beauty businesses of all sizes, UMMA provides a comprehensive range of Korean beauty and skincare products. The company prides itself on building a global community, offering end-to-end support, and fostering strong relationships with its partners.

Challenges

Despite UMMA’s established position in the K-beauty market, the company sought to enhance brand visibility and engagement among K-beauty enthusiasts. The challenge was to effectively showcase their products, generate excitement, and drive meaningful interactions on social media, specifically through Instagram, while managing costs.

Strategic Approach

To address these challenges, Favoured launched a gifted PR box campaign tailored for UMMA, leveraging the power of influencer marketing and engaging content.

Gifted PR Box Campaign: We executed a campaign where influencers received products for free in exchange for honest reviews and social media posts. This approach maximized brand exposure without direct expenditure, showcasing UMMA’s commitment to quality K-beauty products.
Engaging Content Creation: The campaign emphasized visually appealing content that highlighted UMMA’s products, encouraging influencers to create engaging posts that resonated with their audiences.
Community Engagement: By selecting influencers who genuinely connect with the K-beauty audience, we fostered an authentic engagement and interaction, bolstering UMMA’s reputation within the community.

Performance Highlights

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The gifted PR box campaign yielded impressive results for UMMA. The campaign reached approximately 77,000 views, effectively amplifying the brand’s visibility in the K-beauty space. The posts generated over 6,000 likes and approximately 700 comments, showcasing an engaged audience that resonated with the products.

Additionally, the campaign’s cost-effective nature ensured that every interaction contributed to a strong return on investment, highlighting the potential of influencer collaborations in driving engagement without incurring direct costs.

Conclusion

The collaboration between UMMA and Favoured resulted in a successful marketing initiative that significantly enhanced brand visibility and engagement within the K-beauty community. By leveraging a gifted PR box campaign, UMMA was able to connect with K-beauty enthusiasts authentically, driving substantial interaction and exposure. This case study illustrates the power of strategic influencer marketing in achieving meaningful results and solidifying UMMA’s position as a leader in the K-beauty wholesale market.