Client: Snag Tights – Innovative and Inclusive Hosiery Brand
Regions: Global Scope
22,000 units per month sold on TikTokCost Per Acquisition (CPA) at £12, surpassing the client’s target of £20Return on Ad Spend (ROAS) over 4Scaled monthly spending to over £250,000 on TikTok
Snag Tights, known for their diverse and inclusive range of hosiery, collaborated with Favoured with a clear vision: to significantly boost their online sales, especially on TikTok. The primary objectives were to lower the CPA below the £20 benchmark and to enhance brand visibility on a global scale, leveraging TikTok’s dynamic user base.
Snag Tights faced a competitive market environment with challenges in user acquisition, brand visibility, and conversion rates. The initial month of our three-pillar campaign was focused on data accumulation to refine the Purchase objective, understanding that our audience converted at a CPA less than £20.
Favoured adopted a robust strategy that included:
Creative Testing: Testing various User-Generated Content (UGC) creatives to identify the most effective elements.
Data-Driven Optimisation: Analysing video hook & hold rates, touchpoints, and other metrics for insights.
Content Refreshing: Regular updates to avoid creative fatigue while increasing budget allocations.
Performance of UGC Creatives:
Data-Led Creative Production:
Optimisation of Bidding Strategies and Audiences:
Performance by Region and Demographic:
Cost Efficiency and Scaling:
The collaboration between Snag Tights and Favoured has been a resounding success. By focusing on growth hacking and ROI-driven strategies, we’ve not only surpassed key performance indicators but have also set new benchmarks in digital marketing efficiency. Our strategic approach, combining data-driven decisions with creative agility, led to remarkable improvements in Snag Tights’ online presence and sales, particularly on TikTok, demonstrating the power of targeted, platform-specific marketing.
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