Client: USP College
Regions: United Kingdom
Key Achievements:
USP College is a leading educational institution committed to providing students with opportunities to unlock their potential and achieve their ambitions. The college offers a broad range of academic and vocational courses, fostering a supportive learning environment that encourages creativity, independence and innovation.
The challenge for Favoured was to effectively connect with prospective students amidst the competitive landscape of higher education. The goal was to optimise marketing campaigns on Meta and Google, attract high-quality leads, maintain cost-efficiency, and ultimately, increase enrolments at USP College.
Favoured implemented a comprehensive strategy to address USP College’s’ challenges:
Targeting and Conversion Optimisation: Favoured focused on creating Meta campaigns with a strong consumer interest, effectively targeting the right audience and achieving a high conversion rate.
Cost-Effective Customer Acquisition: On Google, Favoured worked on acquiring leads at an affordable CPA, highlighting the cost-effectiveness of the marketing efforts.
Compelling Ad Design and Copy: To attract attention and prompt action, Favoured worked on successful ad design and resonating copy for Google ads, resulting in a noteworthy click-through rate.
Impressive Conversion Rate: Favoured recorded a remarkable conversion rate of 25.95% for USP College’s Meta campaigns, signifying high consumer interest and effective targeting.
Cost-Efficient Acquisition: USP College achieved an impressive cost per acquisition of £2.2 on Google under Favoured’s strategic operations, showcasing cost-effective marketing.
High Click-Through Rate: Favoured’s effective ad design and copy led to a compelling click-through rate of 5% on Google ads, indicating engaging content that resonated with the target audience.
Favoured’s strategic approach customised for USP College resulted in remarkable digital marketing success, achieving high conversion rates, cost-efficient customer acquisitions, and compelling click-through rates. These outcomes underline the effectiveness of Favoured’s expertise in crafting successful digital strategies for the education sector, thereby helping institutions like USP College reach their marketing goals and enhance their presence in the competitive landscape.
