Over 140 UGC Videos and Static Ads for Foodhak

Client: Foodhak

Regions: United Kingdom, United Arab Emirates

Services: UGC Creative, Static Design, App Store Creative, Paid Social

Key Achievements:

25 UGC and static ad concepts signed off between September 2025 and June 2026
56 finished UGC videos and 92 finished static ads delivered
New App Store and Google Play screens designed in four device sizes

Introduction

Foodhak is a nutrition brand built around two products: an AI-powered personal nutritionist app and a range of functional snacks. Its protein crackers, granolas, cookies and pophaks are made with adaptogens such as ashwagandha and with superfoods, and are sold online direct to consumers.

The brand speaks mainly to busy, health-conscious women who want to eat well without hours of research and meal planning.

Challenges

Foodhak brought us in during August 2025 to grow both sides of the business, the app and the snack range, with the UK as the first market. That called for a steady supply of creative for Meta: creator videos showing the app and the snacks in everyday life, statics for feed and Stories, and seasonal work for gifting moments. In early 2026 the brand moved its focus from the app to snack bundles, and the creative had to follow.

Creative Approach

Between September 2025 and June 2026, we focused on:

Creator-Led UGC, Built Around Real Moments:
We scripted each UGC route around a moment the audience recognises: meal planning with the app, scanning a barcode and asking its AI nutritionist, New Year health goals, a three-day functional reset, and later problem-and-solution scripts for each snack bundle, from energy and focus to stress relief. Creators filmed at home with the products, and every concept came back with three to six opening hooks to test.
Statics in Formats People Already Read:
Alongside the videos we designed statics for feed and Stories, starting with text-bubble, notes and snack headline formats. In spring 2026 we widened the range with lifestyle snack photography and formats borrowed from the phone itself: a search bar, an AirDrop prompt and a problem-and-solution toggle.
Seasonal and Bundle Campaigns:
As the focus moved to snacks, the work followed the brand’s calendar and its bundles: Christmas bundle statics and UGC, Valentine’s statics, Mother’s Day UGC and statics, a new-season snack range, and dedicated creator videos for the Energy and Focus and Stress Relief bundles.
App Store Creative and One Sign-Off Flow:
For the app we redesigned the App Store and Google Play screens and produced them in every required device size. Every concept, version and amend ran through a shared monthly sign-off tracker, so the Foodhak team could review and approve each piece in one place.

Project Highlights

Ad Concepts Signed Off

UGC Videos Delivered

Static Ads Delivered

From September 2025 to June 2026, the programme gave Foodhak a broad library of creator content and static formats for paid social:

25 Concepts Signed Off: Between September 2025 and June 2026 the Foodhak team signed off 25 ad concepts for paid social: 13 UGC routes and 12 static concepts.
Over 140 Finished Ads: Across those concepts we delivered 56 finished UGC videos in 9:16, plus square cut-downs of the first route, and 92 finished static ads sized for feed and Stories.
Creative for Every Bundle and Season: The library covers Christmas, New Year, Valentine’s and Mother’s Day, the new-season snack range, and the Energy and Focus and Stress Relief bundles, each with creative made for that moment or offer.
App Store Screens: We designed eight new store screens for the Foodhak app and delivered them in four device sizes across the App Store and Google Play.

Conclusion

Foodhak needed creative that could explain an AI nutrition app and sell functional snacks to the same busy, health-conscious audience. Over nine months we built that library route by route, with creator videos, a wide range of static formats and dedicated work for every bundle and season.

This project drew on our video and motion design, paid social, ecommerce marketing and app marketing services. See more of our work.

More work like this: WAC, Belong and Fancy Feats.