Client: Arctic Fox
Regions: UK and Global Market
Key Achievements:
Arctic Fox is a globally recognised brand, renowned for offering premium, vibrant, and vegan hair dye colours. With its mission to make a splash with its unique, high-quality products, Arctic Fox has carved a niche for itself in the beauty industry.
Despite having a strong product line, Arctic Fox faced challenges in optimising their digital ad spend and reducing the cost per purchase. The brand sought to enhance its digital performance without escalating costs.
Favoured developed a strategic approach to comprehensively address the challenges:
Ad Spend Optimisation: Favoured designed and implemented a strategic ad campaign targeting the brand’s core audience. By leveraging data analytics, we ensured the ad spend was directed towards platforms and audience segments with the highest engagement and conversion rates.
Cost Reduction Strategy: We focused on refining the customer journey to improve conversion rates. The strategy involved website optimisation to enhance user experience, focusing on load speed, navigation, and product visibility. We also utilised retargeting ad strategies to recapture potential customers and increase conversions.
Ad Spend Optimisation: In the initial three months of implementing our strategic approach, we managed to significantly increase the ad spend for Arctic Fox. We ensured the funds were deployed efficiently, leading to maximised brand visibility, greater reach, and increased potential for conversions.
Efficient Conversion Strategy: Our focused strategy on refining the customer journey and enhancing user experience paid off in a significant decrease in the cost per purchase. Our retargeting ad strategy ensured potential customers were recaptured and led towards completing a purchase. This comprehensive approach led to higher conversion efficiency and reduction in costs.
The successful outcomes showcase the effectiveness of Favoured’s holistic approach to digital marketing. By focusing on ad optimisation, cost reduction strategies, and audience engagement, Favoured was able to significantly enhance Arctic Fox’s digital performance. This highlights our commitment to delivering personalised, effective solutions for our clients, helping them achieve their business goals and deliver a better experience to their customers.
