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Client: Harrogate Organics
Regions: UK
Key Achievements:
Harrogate Organics is a brand dedicated to wellness and nature’s power, offering a wide range of organic products. Aiming to make wellness accessible and easy to understand, they stand firmly on the principles of quality and sustainability. However, amidst stiff online competition, they sought to expand their digital footprint and boost sales effectively.
Harrogate Organics tasked Favoured with enhancing their digital presence and sales performance. More specifically, the objective was to increase revenue, enhance ROAS, and efficiently decrease CPA.
Favoured implemented a comprehensive strategy to address Harrogate Organics’ challenges:
Multichannel Marketing Strategy: Favoured implemented a comprehensive multichannel marketing strategy, utilising Instagram, Google, and TikTok ads to maximise reach and engagement.
Creative and Website Optimisation: The team focused on enhancing the creative elements and optimising the website to improve user experience and boost conversions.
Setting Up a TikTok Shop: Capitalising on the massive user engagement on TikTok, Favoured set up a TikTok shop to facilitate direct sales and improve ROAS.
Effective Customer Journey: Harrogate Organics saw a remarkable escalation in total revenue, which jumped by 105%, signifying strong sales performance and positive customer response.
Efficient Ad Spend: Favoured’s strategic approach resulted in a significant enhancement in ROAS, which improved by 77%, indicating efficient use of ad spend and successful ad campaigns.
Extensive Strategy: The team’s focus on improving the marketing strategy and user experience effectively decreased the CPA by 42%, illustrating an efficient acquisition process.
Favoured’s multi-channel marketing strategy and focus on user experience optimisation propelled Harrogate Organics toward a significant digital transformation. The substantial boost in revenue, improved ROAS, and decreased CPA stand testament to the effectiveness of Favoured’s approach, successfully establishing Harrogate Organics’ robust online presence and driving significant growth.
