Mastering Meta Ads : A Digital Success Story with Teapigs
Client: teapigs
Regions: United Kingdom
Key Achievements:
- Boosted Return on Ad Spend (ROAS) by 21%
- Decreased Cost per Acquisition (CPA) by 37%
- Conversion Rate (CVR) increase of 49%
Introduction
Teapigs is a distinguished brand in the tea industry. They revolutionised the world of whole-leaf tea with their bold flavours and commitment to quality. Despite the tea landscape being perceived as boring and outdated, Teapigs saw an opportunity to rejuvenate the market.
Challenges
As a growing brand with a mission to get everyone drinking top-quality, whole-leaf, great tasting tea, teapigs faced specific digital marketing challenges. The brand wanted to enhance its online presence, improve its ROAS, and reduce CPA.
Strategic Approach
To address these challenges, we adopted the following strategic approach:
- Comprehensive Meta Ads Campaign:
We developed and executed a comprehensive Meta Ads campaign, focusing on gifting and self-gifting strategies to attract a broader audience base. - A/B Testing and Optimisation:
We conducted rigorous A/B testing of different ad elements and used the insights to continuously optimise the ad campaigns for improved performance. - Leveraging Unique Selling Propositions (USPs):
We focused on highlighting teapigs’ unique offerings in our ad campaigns, emphasising their commitment to top-quality, whole-leaf, and great tasting tea.
Performance Highlights
Our strategic approach yielded impressive results within the first month:
- Impressive Return on Ad Spend (ROAS): We achieved an impressive ROAS of 2.43, illustrating the effectiveness of our ad campaigns.
- Efficient Cost per Acquisition (CPA): The CPA was reduced to £15.99, showcasing the optimised customer journey and improved conversion efficiency.
- Best Performing Day: We scored a win with the best performing day being 15th October, with 41 purchases at £6.16 CPA and a 6.90 ROAS on a spend of £252.67.
- Exceeding Conversion Rate Targets: The overall conversion rate of 10.69% significantly surpassed the initial target of 5%.
- Effective Ad Messaging: The ad copy that emphasised teapigs’ unique offerings from big leaves and guilt-free gifting to perfect occasion versatility, achieved 57 purchases with a 2.98 ROAS.
Conclusion
In conclusion, our focused and strategic approach in addressing Teapigs’ challenges led to a successful Meta Ads campaign, achieving remarkable results within a single month. The stark improvements in key metrics demonstrate Favoured’s effectiveness in driving e-commerce growth and bolstering online brand presence.
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