2 Riding House St, London, W1W 7FA
21 York Place, Leeds, LS1 2EX
Oddbox are a wonky fruit and vegetable subscription service based in London. They minimise food waste, plastic use and carbon emissions by delivering the wonky fruit and vegetables that supermarkets refuse to sell.
After successfully gathering a base of customers through PR and crowdfunding, plus some sporadic marketing, Oddbox were in desperate need of a full channel marketing strategy to help them supercharge their subscriptions and maximise their marketing efforts across multiple channels.
Fullfat developed a multi-channel performance marketing strategy including advertising, micro influencer marketing, growth hacking and social outreach to identify the channels that best support their business goals. After identifying the channels that drove the most subscriptions for the best cost, we began to optimise our budgets and resource to those methods.
“Favoured did an amazing job setting up our digital advertising, email marketing campaigns and influencer marketing helping us grow our customer base exponentially.”
Have marketing, creative, content or branding needs yourself? Why don’t you get in touch and we can have a chat.