Client: Bakesy
Regions: UK and Global Market
Key Achievements:
Bakesy is an innovative all-in-one app designed specifically for home baking businesses. It provides bakers with the tools they need to create a professional online presence, manage orders, and streamline their operations. With features that allow users to set up a bakery website, integrate social media for order taking, and manage payments and invoicing, Bakesy simplifies the baking business for entrepreneurs.
Despite the potential for growth in the home baking industry, Bakesy faced the challenge of expanding its user base and enhancing brand visibility. They needed to increase app installs and reach more potential customers while effectively managing their marketing budget. With a competitive landscape filled with alternative solutions, Bakesy sought to differentiate itself and solidify its market position.
To tackle these challenges, we implemented a comprehensive marketing strategy that focused on maximising reach and boosting app installations.
Increased Media Spend: Recognising the need for a bolder approach, we increased Bakesy’s media spend by 86%. This investment was aimed at amplifying brand visibility across various platforms and reaching a wider audience.
Targeted Advertising Campaigns: We developed targeted advertising campaigns that showcased the unique features of Bakesy, emphasising the ease of use and the benefits of having an all-in-one solution for home bakers.
Engaging Content Creation: Our strategy included creating engaging and informative content tailored for social media platforms to connect with potential users and illustrate the advantages of using Bakesy.
The results of our strategic approach were impressive. The 86% increase in media spend facilitated a significant expansion of Bakesy’s reach, achieving a total of 4.1 million impressions across various platforms.
This immense visibility translated directly into user engagement, resulting in 56,000 new app installs.
The partnership between Bakesy and Favoured proved to be a pivotal turning point for the brand. By implementing a comprehensive marketing strategy that included increased media spend, targeted advertising, and engaging content, Bakesy successfully enhanced its visibility and user acquisition. The remarkable growth in app installs and reach highlights the effectiveness of a well-executed marketing plan in driving significant business outcomes in the competitive home baking market. With this momentum, Bakesy is well-positioned to continue its growth and support home bakers in achieving their entrepreneurial dreams.
Drop us a line and we’ll make magic happen
Drop us a line and we’ll make magic happen
