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Client: Dialect
Regions: UK
Key Achievements:
Dialect shines brightly in the fragrance industry, offering luxury-inspired perfumes at cost-effective prices. Its mission, to make quality perfume accessible to anyone, transforms the way consumers experience luxury. With a line of best-selling fragrances inspired by famous brands, Dialect has captured its customers’ olfactory preferences, ensuring sustainability through its vegan and cruelty-free products.
Dialect faced obstacles in optimising its cost per purchase and extending its digital presence across newer platforms. Simultaneously, the brand aimed to generate substantial revenue from its email campaigns.
Favoured implemented a comprehensive strategy to address Dialect’s challenges:
Improving Cost Efficiency: Favoured designed strategies to decrease the cost per purchase, making the most of Dialect’s ad spend and facilitating efficient budget allocation.
Expanding Digital Outreach: To enhance Dialect’s digital reach, Favoured incorporated newer platforms like TikTok and TikTok Shop, targeting a younger and dynamic audience segment.
Email Marketing for Revenue Generation: Favoured created engaging, personalised, and strategic email marketing campaigns to drive revenue generation.
Significant Reduction in Cost per Purchase: In just the first three months, the cost per purchase was reduced by 25%, while ad spend was increased by 40%, highlighting efficient usage of the marketing budget.
Successful Platform Expansion: The expansion into TikTok and TikTok Shop not only diversified Dialect’s digital presence but also attracted a broader user base.
Increased Revenue from Email Campaigns: An impressive £22k in revenue was generated from email campaigns over five months, illustrating the effectiveness of Favoured’s email marketing strategies.
Through strategic execution in every step of their marketing efforts, Favoured has played an instrumental role in enhancing Dialect’s digital presence while simultaneously improving the cost-efficiency and revenue generation of its campaigns. These achievements have solidified Dialect’s position in the fragrance industry and have paved the way for continued growth and success. This partnership showcases Favoured’s prowess in scaling digital campaigns, highlighting their expertise in overcoming challenges and delivering results.
