Nurturing Floss & Rock's Digital Growth: Sustainable Success & Improved ROAS

Client: Floss & Rock

Regions: United Kingdom

Key Achievements:

Spent £70k on ads for a new account
Attained a blended ROAS of 3.23
Achieved Month-on-Month improvements in campaign performance

Introduction

Founded by Tim and Gill in 2016, Floss & Rock is a renowned international children’s gift and toy brand rooted in the UK. Their unique modern designs captivate the child’s imagination, while their commitment to sustainability ensures the future of our planet.

Challenges

For a new account, Floss & Rock needed to strategically utilise their ad spend to maximise the Return on Ad Spend (ROAS) while ensuring persistent month-on-month improvements.

Strategic Approach

Favoured implemented a comprehensive strategy to address Floss & Rock’s challenges:

Effective Ad Spend Allocation: Favoured implemented strategies for efficient ad spend management, aimed at maximising the benefits derived from the allocated budget.

Improving ROAS: We focused on optimising the ad campaigns to enhance the ROAS, ensuring that each pound spent contributes to a profitable return.

Achieving Consistent Growth: Favoured designed strategies to ensure consistent month-on-month improvements in campaign performance, thereby driving sustained growth for Floss & Rock.

Performance Highlights

in ad spend on a new account

£ 0

blended roas achieved

Successful Ad Spend Management: With a new account, Favoured efficiently managed an ad spend of £70k to maximise conversions.

Improved ROAS: The effective strategies implemented resulted in a blended ROAS of 3.23, substantiating the effectiveness of Favoured’s approach in driving profitable returns.

Consistent Month-on-Month Improvement: Favoured’s strategic plans led to consistent improvements in Floss & Rock’s campaign performance on a month-on-month basis, indicating sustained growth.

Conclusion

Favoured’s strategic execution and efficient management of Floss & Rock’s digital campaigns resulted in significant improvements in ad spend efficiency, ROAS, and consistent growth. These achievements, coupled with Floss & Rock’s commitment to sustainable practices, underscore a successful collaboration driving both business growth and positive environmental impact. This case testifies to Favoured’s proficiency in adapting to client needs and delivering sustainable, successful results.