Auro.Fit

Key Stats

Reduced the cost per sign-up by 44%

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The Challenge

Operating in a highly competitive fitness market, Auro’s conversion rate was continuously fluctuating.
With seasonal peaks, they needed a multi-channel ad campaign with specific segments and bidding strategies based on reach and CPM.

Our Approach

We optimised the conversion rate on the web funnel, using data insights based on behavior analysis captured through site recordings.

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