Client: Egnyte
Regions: UK and Global Market
Key Achievements:
Egnyte is a leader in secure content collaboration, primarily serving industries such as Architecture, Engineering, Construction (AEC), Financial Services, and Technology. As part of their marketing strategy, Egnyte sought to launch their first-ever influencer marketing campaign, aiming to enhance brand visibility and engagement across social media platforms like Instagram, TikTok, and YouTube.
Despite being a well-established brand, Egnyte faced the challenge of expanding its reach and resonance within a competitive landscape. With a diverse audience across multiple industries, the goal was to effectively engage potential clients and create a memorable impact through innovative marketing strategies. Establishing brand awareness and driving user engagement were crucial for the campaign’s success.
To tackle these challenges, Favoured devised a comprehensive strategy focused on influencer marketing.
First-Ever Influencer Marketing Campaign: We launched Egnyte’s inaugural influencer marketing campaign, collaborating with industry-relevant influencers who could authentically convey the brand’s message and values to their audiences.
Targeted Content Creation: The campaign featured engaging, tailored content that resonated with Egnyte’s audience. By leveraging the influencers’ creative styles, we aimed to enhance relatability and engagement.
Multi-Platform Strategy: The campaign was executed across Instagram, TikTok, and YouTube, ensuring a broad reach and maximizing visibility. Each platform was used strategically to cater to its unique audience dynamics.
The results of the campaign were outstanding. Egnyte achieved a total reach of 224,961 views, showcasing strong visibility for their first-time campaign. Engagement metrics were equally impressive, with 21,744 total engagements highlighting the effectiveness of the content in capturing audience attention.
Furthermore, the average engagement rate of 9.67% significantly surpassed industry benchmarks, indicating that the content resonated well with the target audience. High intent actions included 2,804 saves, suggesting that users found the content valuable enough to bookmark for future reference. Additionally, 98 shares demonstrated organic word-of-mouth amplification, further enhancing the campaign’s reach and impact.
The collaboration between Egnyte and Favoured resulted in a highly successful influencer marketing campaign that not only elevated brand visibility but also fostered meaningful engagement with the target audience. The remarkable reach, engagement metrics, and high intent actions underscore the effectiveness of the tailored strategies employed. This campaign marks a significant step forward for Egnyte in expanding its influence within the AEC, Financial Services, and Technology sectors, setting the stage for future marketing initiatives.
Drop us a line and we’ll make magic happen
Drop us a line and we’ll make magic happen
