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Client: ProofVision
Regions: UK and Global Market
Key Achievements:
Proofvision is renowned for its innovative range of products intended to make lives easier and more convenient. From in-wall toothbrush chargers to outdoor and bathroom TVs, their offerings stand out for their uniqueness and utility.
Marketing Proofvision’s diverse and unique products presented several challenges. The key goals were to generate leads effectively, lower the cost per lead, increase the Click-Through Rate (CTR), and, for certain products, improve the Return on Ad Spend (ROAS).
Favoured implemented a comprehensive strategy to address ProofVision’s challenges:
Targeted Lead Generation Strategy: Favoured devised specific lead generation strategies for each product, with the aim of significantly increasing the number of qualified leads.
Cost per Lead Reduction: The team focused on optimising the ad campaigns to lower the cost per lead, making the lead generation process more budget-friendly and efficient.
Increasing Click-Through Rate (CTR): Favoured implemented various creative and technical strategies to improve the CTR for Proofvision’s ads, thereby increasing user interaction and engagement.
Impressive Lead Generation for In-Wall Toothbrush Chargers: Favoured’s strategies resulted in generating 13,500 leads, alongside reducing the cost per lead from £4.43 to £1.34 and improving the CTR from 2.10% to 5.34%.
Effective Lead Generation for Outdoor TV: The campaigns for Outdoor TV successfully generated 500 leads, with the cost per lead reduced from £18 to £7, and the CTR increased from 0.80% to 3.53%.
Increasing Bathroom TV purchases: For Bathroom TV, Favoured’s approach led to 250 purchases, an improved ROAS from 4.04 to 10.34, and a 35% increase in ad spending, showcasing an efficient return on increased investment.
Favoured’s targeted and innovative approach played a crucial role in enhancing Proofvision’s lead generation and conversion rates for its unique product range. The impressive lead numbers, reduced cost per lead, and improved CTR and ROAS evidence the effectiveness of Favoured’s strategic approach. This successful campaign not only boosted Proofvision’s digital impact but also paved the way for future growth and success.
