Transforming WooWoo's Marketing Campaign with Favoured

Client: WooWoo – https://woowoo.fun

Regions: Global

Key Achievements:

Increased the conversion rate by 60%
Achieved a Return on Ad Spend (ROAS) above 4
Generated over £15,000 per day in sales
Managed over £2 million pounds over the campaign lifetimes across Meta, TikTok, and Google
Tested creative optimisation to increase click-through rate (CTR) from 0.6% to 2.4%

Introduction

WooWoo, an intimate feminine care expert brand, offers a range of products including hair removal creams, wax strips, pH-balanced washes, wipes for women, and sexual health products. Their vision was to increase brand visibility and sales while maintaining a positive ROAS. Favoured collaborated with WooWoo to achieve these objectives by taking control of their full marketing funnel, including advertising, email marketing, video production, and creative content.

Challenges

WooWoo faced initial challenges in user acquisition, brand visibility, and conversion rates. They sought to achieve a daily sales target of £3,000 with a positive ROAS.

Strategic Approach

Favoured adopted a multifaceted approach to address WooWoo’s challenges:

Full-Funnel Marketing: Favoured managed the entire marketing funnel, from advertising and email marketing to video production and creative content.

Creative Testing: Rigorous A/B testing was conducted to optimise creative elements, leading to increased CTR.

Multi-Channel Presence: WooWoo’s campaign spanned across Meta, TikTok, and Google, ensuring a wide reach.

Performance Highlights

increase in conversion rate

0 %

budget managed during campaign

£ 0 m+

in daily blended sales

£ 0

Email Marketing Performance: Email marketing played a crucial role in enhancing WooWoo’s campaign performance. By implementing new automated email flows and a monthly newsletter strategy supported by segmentation and A/B testing, Favoured significantly improved email engagement and revenue.

Increased the average open rate (OR) from 25% to 32% through A/B testing.
Improved email attributed revenue by an average of £1 per order by strategically including product upsells in email campaigns.
Monthly order revenue attributed to automated emails grew by £3,000 in just 6 months.
Monthly order revenue attributed to newsletter-style emails saw remarkable growth, increasing by £6,500 in the same 6-month period.

Customer Engagement and Retention: Favoured’s strategies not only focused on acquiring new customers but also on retaining existing ones. WooWoo’s enhanced customer engagement and retention efforts contributed significantly to the campaign’s overall success.

Improved customer retention rates by implementing targeted email campaigns and personalised offers.
Increased customer lifetime value (CLV) by providing value-added content and product recommendations.
Enhanced brand loyalty through consistent communication and tailored messaging.

Video Production and Creative Content: Favoured’s expertise in video production and creative content played a pivotal role in capturing the audience’s attention and boosting brand visibility.

Created engaging video content that resonated with the target audience, leading to increased brand awareness and customer engagement.
Leveraged creative content across multiple marketing channels, resulting in a unified brand presence.
Conducted A/B testing on creative elements to identify the most effective content strategies for different platforms, ensuring optimal performance and ROI.

Conclusion

Favoured’s comprehensive marketing strategy and growth hacking approach transformed WooWoo’s campaign. They not only achieved their daily sales target but exceeded it by generating over £15,000 in daily sales with a remarkable ROAS above 4. The success of this campaign showcases the power of ROI-focused strategies and the impact of growth hacking in achieving remarkable results in the competitive market of feminine care products.