Client: PÄRLA
Regions: Global Market
Key Achievements:
Embarking on a mission to redefine oral care for the next generation, PÄRLA created revolutionary toothpaste tablets – an eco-friendly alternative to traditional toothpaste. By harnessing the latest science and technology, PÄRLA aimed to set a new standard in sustainability and wellness.
PÄRLA, despite numerous advertising tests and mid-funnel campaigns, was facing stagnation. Significant growth or movement in sales was not being achieved, necessitating the need for a strategic overhaul in their marketing approach.
We stepped in to overhaul PÄRLA’s marketing strategy, focusing on top-of-funnel advertising, influencer collaborations, mid-funnel communications, and advertising creative optimisation.
Top-of-Funnel Advertising and Influencer Collaborations: We focused on revitalising top-of-funnel advertising and strengthening influencer collaborations to broaden customer reach and engagement.
Mid-Funnel Communications: We completely redesigned mid-funnel communications, ensuring they were effective in guiding potential customers through the conversion funnel.
Continuous Testing and Creative Optimisation: We implemented continuous testing and creation of new advertising creatives to scale the campaigns effectively.
Thousands of units sold on amazon after a successful launch
Full-Funnel Revitalisation: The comprehensive strategy led to a remarkable 9.3x increase in year-over-year sales. This significant increase underscores the effectiveness of our revitalised top-of-funnel advertising, influencer collaborations, and redesigned mid-funnel communications in driving sales growth.
Cost-Effective Advertising: We established a sustainable ROAS of over 2, showcasing the cost-effectiveness of our advertising strategy in generating profitable returns.
Our comprehensive strategy effectively addressed PÄRLA’s challenges, resulting in a significant increase in sales, a sustainable ROAS, and a successful Amazon store launch. These achievements highlight the effectiveness of revitalising advertising, strengthening influencer collaborations, redesigning mid-funnel communications, and optimising advertising creatives in driving substantial sales growth and enhancing overall profitability.
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