A DIGITAL MARKETING AGENCY FOR ALL OF YOUR PAID SOCIAL & PPC NEEDS
What is Paid social & pPC?
Paid social and PPC (pay-per-click) advertising are two distinct forms of online advertising that businesses can use to reach their target audience and drive engagement. Paid social advertising refers to advertising on social media platforms such as Facebook, TikTok, Snapchat, and LinkedIn, where advertisers pay to promote their content to a specific audience. PPC advertising, on the other hand, involves placing ads on search engines like Google, Bing, and Yahoo! where advertisers only pay when a user clicks on their ad. While both have their similarities, the key difference between paid social and PPC is the platforms they’re placed on and the audience they’re targeting. Paid social advertising is more focused on building brand awareness and engagement, while PPC advertising is typically more focused on driving traffic and sales.
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Why do you need Paid Social & PPC?
There are many reasons why businesses should be leveraging paid social and PPC advertising. Firstly, both paid social and PPC allow businesses to reach a highly targeted audience, meaning that their advertising spend is being directed towards the people who are most likely to be interested in their products or services. This results in a higher return on investment, as businesses are able to get their message in front of the right people at the right time.
Secondly, paid social and PPC advertising allow businesses to be flexible and responsive. They can easily make changes to their campaigns to test and optimise their approach, which can lead to even better results. This flexibility and the ability to track and measure performance in real-time makes it possible for businesses to continuously improve their advertising strategy.
Finally, paid social and PPC advertising can help businesses to build brand awareness and credibility. By consistently appearing in front of their target audience, businesses can establish themselves as a thought leader in their industry and build a strong brand reputation. Paid social and PPC advertising can also be used to drive traffic and sales, making them an effective tool for businesses of all sizes and industries.
What do we measure?
Measuring the effectiveness of campaigns in paid social and PPC is crucial in ensuring the success of your advertising efforts. Here are some key metrics to track:
- Impressions: The number of times your ad has been displayed to users.
- Clicks: The number of clicks your ad has received, which indicates how many people are interested in your products or services.
- Conversion rate:The percentage of people who clicked your ad and completed a desired action, such as making a purchase or signing up for a newsletter.
- Cost per click (CPC): The average amount of money spent on each click. This metric helps you understand the cost-effectiveness of your campaign and whether it’s worth continuing to invest in.
- Return on ad spend (ROAS): A measure of the revenue generated from your advertising investment, calculated by dividing the revenue generated by the cost of the advertising.
- Cost per action (CPA): The cost of each completed action, such as a sale or lead, that is generated by your advertising. This metric helps you understand the profitability of your campaigns and whether you’re spending money effectively.
- Cost per install (CPI): The cost of each app install that is generated by your advertising. This metric is particularly relevant for mobile app advertisers and helps you understand the cost-effectiveness of your mobile app install campaigns.
- Engagement rate: A measure of how people are interacting with your ad, such as liking, commenting, or sharing. This helps you understand the level of interest your ad is generating and whether your messaging is resonating with your target audience.
- Demographic data: Information on who is engaging with your ads, including age, gender, location, and interests. This can help you refine your target audience and optimise your campaigns for even better results.
By closely monitoring these metrics, you can make informed decisions about the effectiveness of your campaigns, identify areas for improvement, and optimise your strategy to drive better results from your paid social and PPC advertising efforts.
