Behind the Trend: How Behind-the-Scenes Content is Revolutionising Social Media Marketing

In the good old days, 7-second dance videos were all it took to build an audience on TikTok – unfortunately, those days are long gone.  From small businesses to influential creators, everyone’s looking for ways to foster a deeper connection with their audience, which is exactly why we’re seeing the rise of ‘Behind-the-scenes’ content.   […]

Understanding metrics to help boost growth on TikTok

Hard truth: no one can make you “go viral,” and if anyone says they can, they are likely lying to you.  Examples of successful viral videos from businesses don’t follow any type of serious branding because TikTok unintentionally forces them to be authentic in their tone of voice. Brands that have been successful on TikTok […]

How to go viral on TikTok in 2024

TikTok has transcended beyond being just another social media platform. It has become a cultural phenomenon and a pivotal tool in shaping public opinion, influencing trends, and even impacting political landscapes. TikTok even went to court (and won). As we explore the platform’s evolution from a simple video-sharing app to a global powerhouse in entertainment, […]

HOW TO MAKE TRENDING CONTENT FOR TIKTOK

TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in […]

How to go TikTok viral in March 2023

March means only one thing. Spring! and what better way to spread the joy than through making a TikTok? TikTok’s ever-growing popularity has made it one of the most influential social media platforms, and it’s crucial to leverage its potential during throughout the course of the year! “TikTok makes me fall in love with strangers […]

What it takes to go VIRAL on TikTok in 2023

2022 was a great year for TikTok. On average users spent more than 1.5 hours per day using the app! In Q2 of 2022, TikTok surpassed 1 billion monthly active users and overall has had 3.5 billion installations! It’s no doubt that we’ll see these numbers expand throughout 2023. With that said, TikTok is expected […]

TikTok trends to GO VIRAL in November

Did you know that the average person spends 90+ Minutes on TikTok? Yep… that’s the length of a movie! TikTok recently shared these stats and many other key insights as to how the average UK user scrolls through the app. Data suggests TikTok will surpass 1.8 billion active users (they reached 1 billion active users […]

TOP TikTok trends to go viral in August 2022!

Growing on TikTok is easier than ever! with more and more people going viral everyday the capabilities are endless. But in order to go viral on TikTok in 2022 you need to commit to the game. Look at it like marriage, you gotta commit everyday. However I do understand that some of you (as much […]

TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]

Favoured Wins Top B2B Marketing Award

Favoured is a results-driven marketing agency looking to deliver the best performance for our clients. We specialise in app, eCommerce & B2B marketing, as well as digital strategy for small businesses. We work across a range of industries, giving us a wide array of experiences and skills, which help us adapt to each and every business’s problem. 

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