What’s Actually Trending on Social Right Now (and Why Your UGC Should Be in the Middle of It)

October 2026 did not come to play. Open TikTok or Instagram Reels and the whole feed is in costume, mid-argument, or confessing something at full volume before the first second is even over. Short-form video is still the format that wins. HubSpot’s 2026 social data puts it on top for TikTok, Instagram and Facebook, and […]

September Trends TikTok 2026

TikTok in 2026 is a very different place for brands. Simply jumping on the latest trending sound, adding some text and hoping the algorithm does the rest isn’t much of a strategy anymore. There is more content competing for attention, audiences are increasingly savvy about advertising, and the distinction between “brand content” and everything else […]

TikTok Trends Report | July 2026

The Era of “Looking Like an Ad” Is Dead. TikTok continues to reward one thing above everything else: content that feels human. As users become increasingly ad-savvy, polished production is losing its edge. Instead, the highest-performing videos are those that blend seamlessly into the For You Page – content that feels like it was made […]

Social Media Trend Report: The Content Routes Winning Right Now (July 2026)

For sometime now, we’ve been focusing on trend reports that have been dominated by lists of trending audios and viral sounds. The reality in 2026 is that sounds have become increasingly disposable. A trending audio might last a week. A great content route can deliver results for months. The brands consistently winning on TikTok, Instagram […]

TikTok Summer 2026 Trend Report

What Brands Need To Know Right Now Summer 2026 isn’t shaping up to be another season of polished brand campaigns and over-produced content. If there’s one thing we’re seeing across TikTok right now, it’s that audiences are continuously moving away from perfection and towards participation. People don’t want to watch advertising. They want to feel […]

5 BEST social media trends for May 2026 & why your brand will fail if you don’t listen.

The Hard truth. Brands not using social media trends and brands that are not tapping into current culture are fundamentally going to be at loss when it comes to generating content for their social platforms. The problem with being too “brand fragile” is that nobody cares about your brand. They care about fun, breakthrough, scroll-stopping […]

TIKTOK TREND REPORT – APRIL 2026 📊

We’ve been paying close attention to where TikTok is actually moving right now, not just surface-level trends, but the deeper shift in how people engage with content. What’s clear is this: the platform has changed. Audiences aren’t responding to polished, over-produced content anymore. They’re responding to honesty, tension, and stories that feel real. This report […]

Trends YOU need to KNOW ABOUT if you’re using TikTok in March 2026 for growth

March on TikTok always feels like the moment the internet collectively opens a window and lets a bit of sunlight in. February tends to be about coping — cosy routines, winter humour, staying indoors — but March content shifts tone. Feeds become brighter, faster and more outward-looking, with creators leaning into transition moments, spring anticipation […]

Social media trends you NEED in December 2025

Social media is now the epicentre of pop culture – in fact, 90% of consumers use social platforms to keep up with trends and cultural moments (far more than TV or other media). Apps like TikTok and Instagram set the tone, churning out viral challenges, memes, and conversations that capture global attention. Feeds today move […]

Trend Report: Social Media Trends for June 2025

AI is here, and it’s important for brands like you to be well aware of what is happening in this new era of digital content. At Favoured, we’re committed to keeping our clients ahead of the curve in the fast-paced world of social media marketing. As trends evolve rapidly, understanding what’s resonating with audiences is […]