Behind the Trend: How Behind-the-Scenes Content is Revolutionising Social Media Marketing

In the good old days, 7-second dance videos were all it took to build an audience on TikTok – unfortunately, those days are long gone.  From small businesses to influential creators, everyone’s looking for ways to foster a deeper connection with their audience, which is exactly why we’re seeing the rise of ‘Behind-the-scenes’ content.   […]

How to go viral on TikTok in 2024

TikTok has transcended beyond being just another social media platform. It has become a cultural phenomenon and a pivotal tool in shaping public opinion, influencing trends, and even impacting political landscapes. TikTok even went to court (and won). As we explore the platform’s evolution from a simple video-sharing app to a global powerhouse in entertainment, […]

TOP TikTok trends to go viral in August 2022!

Growing on TikTok is easier than ever! with more and more people going viral everyday the capabilities are endless. But in order to go viral on TikTok in 2022 you need to commit to the game. Look at it like marriage, you gotta commit everyday. However I do understand that some of you (as much […]

TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]

Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.

What does your content say about your brand?

The way that you portray your brand is not only conveyed through your website layout, your logo or the style of the illustrations of images on your site. Your content construction can say a whole lot about you and if the copy on your blog or information pages doesn’t align with your brand ethos or objectives, it can be confusing for potential customers.

Will AI-generated content wreck the internet?

This is not a blog about how AI is gunning for your job, but instead, how it could absolutely result in a large influx of spam content online – even more so than there is now if you can believe it. Artificial intelligence technology may have some fantastic uses but it could also give way to the mass production of fake news and spam.

How can user-generated content boost your e-commerce brand power?

User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.

Ten considerations for building customer loyalty through content

Loyalty to a brand drives business. You don’t want to be a churn and burn company. No, you want to develop loyalty amongst your customers. You want to do this because ultimately it means that customers are more likely to choose you over competitors because they feel that they get more value from your brand as a whole, often regardless of price.

Personality, collaboration, and understanding – the key to exceptional content

You may have heard us mention content, once maybe twice… okay all the time, but content is super important. Without great content, brands and their agencies would be missing out on a plethora of opportunities to reach their buyers and generate high levels of engagement.

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