This is not a blog about how AI is gunning for your job, but instead, how it could absolutely result in a large influx of spam content online – even more so than there is now if you can believe it. Artificial intelligence technology may have some fantastic uses but it could also give way to the mass production of fake news and spam.
Although AI, in some form or another, has been around for over half a century, recent strides in the field which can be used to dramatically enhance customer experiences. AI can demonstrate a range of behaviours which are closely aligned with human intelligence, including planning, learning, problem-solving, compromising, perception and manipulation. It also is able to, to a certain extent, displays social awareness, creativity and empathy.
So you want to embrace performance marketing for your business? Well, let’s get right into the ‘what’s’, the ‘why’s’ and the ‘how’s’ to ensure that you know everything you need to get started and begin to build your future marketing strategy with a performance-based focus.