TOP TikTok trends to go viral in August 2022!

Growing on TikTok is easier than ever! with more and more people going viral everyday the capabilities are endless. But in order to go viral on TikTok in 2022 you need to commit to the game. Look at it like marriage, you gotta commit everyday. However I do understand that some of you (as much […]
TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]
Favoured Wins Top B2B Marketing Award

Favoured is a results-driven marketing agency looking to deliver the best performance for our clients. We specialise in app, eCommerce & B2B marketing, as well as digital strategy for small businesses. We work across a range of industries, giving us a wide array of experiences and skills, which help us adapt to each and every business’s problem.
How Gen Z is throwing off the alcohol industry

Alcohol is so deeply ingrained into human history and culture, with evidence spanning thousands of years back suggesting that even our great ancestors enjoyed a tipple. However, something is happening in the younger generations that is making alcohol brands uneasy.
What the heck is digital marketing maturity?

As it stands, only around 2% of businesses are operating at the highest phase of best-in-class digital marketing, known as ‘multi-moment’.
Core marketing tools and why your SME should definitely use them

When considering how to boost the visibility of your SME, you’ll likely think about how digital marketing and social media can help you reach new and existing customers.
It’s okay to admit you need help… what the expect from your marketing agency relationship

For many businesses, working with an external agency is not only more budget-friendly but also allows them to ensure that all elements of the marketing process are taken care of under one roof. An external agency also has access to a range of highly skilled professionals who will work together to generate the best results.
What do you really need to know about performance marketing?

So you want to embrace performance marketing for your business? Well, let’s get right into the ‘what’s’, the ‘why’s’ and the ‘how’s’ to ensure that you know everything you need to get started and begin to build your future marketing strategy with a performance-based focus.
Email marketing in a post-GDPR world

Remember last year when we all simultaneously lost our minds over GDPR? Well, we think it’s about time that we looked back to see how this has affected email marketing over the last (almost) year.
Why you should audit your website right now

An audit of your website should be conducted at least once a year, but if you’ve got the capabilities, you should definitely try and do it more regularly.
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