September Trend Report 2024

As we approach September 2024, TikTok continues to evolve as a powerhouse in social media, with trends that not only entertain but also deeply engage its user base. Here’s a look at what’s trending and why brands should integrate these trends into their content strategies: Trend Dynamics: The platform’s trends are more about authenticity […]

August TikTok Trend Report 2024

In the ever-evolving landscape of social media, staying relevant is a constant challenge for brands. As we step into August, TikTok continues to dominate as a hub of creativity and cultural expression, offering a unique opportunity for brands to connect with a diverse and engaged audience. Leveraging TikTok trends is not just a fleeting tactic […]

TikTok Trend Report – June 2024

As we move into June 2024, let’s highlight the several key trends that brands should leverage to maximise their impact on the platform this month. Embrace Creative Bravery In 2024, the TikTok community values content that exhibits curiosity, imagination, vulnerability, and courage. Brands that take strategic risks and showcase their unique quirks will not only […]

Behind the Trend: How Behind-the-Scenes Content is Revolutionising Social Media Marketing

In the good old days, 7-second dance videos were all it took to build an audience on TikTok – unfortunately, those days are long gone. From small businesses to influential creators, everyone’s looking for ways to foster a deeper connection with their audience, which is exactly why we’re seeing the rise of ‘Behind-the-scenes’ content. […]

Understanding metrics to help boost growth on TikTok

Hard truth: no one can make you “go viral,” and if anyone says they can, they are likely lying to you. Examples of successful viral videos from businesses don’t follow any type of serious branding because TikTok unintentionally forces them to be authentic in their tone of voice. Brands that have been successful on TikTok […]

How to go viral on TikTok in 2024

TikTok has transcended beyond being just another social media platform. It has become a cultural phenomenon and a pivotal tool in shaping public opinion, influencing trends, and even impacting political landscapes. TikTok even went to court (and won). As we explore the platform’s evolution from a simple video-sharing app to a global powerhouse in entertainment, […]

Blazing Trails in the App World: A Comprehensive, Creative and Slightly Cheeky Startup Marketing Checklist

Ready to launch your app startup? Explore this comprehensive marketing checklist, filled with insights on branding, content marketing, social media, email marketing, search marketing, design, video marketing, performance marketing, and more. Crafted by Favoured, the UK’s top advertising agency, it’s everything you need to shine in the app world. Join us on this thrilling journey to success! 🚀

HOW TO MAKE TRENDING CONTENT FOR TIKTOK

TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in […]

How to go TikTok viral in March 2023

March means only one thing. Spring! and what better way to spread the joy than through making a TikTok? TikTok’s ever-growing popularity has made it one of the most influential social media platforms, and it’s crucial to leverage its potential during throughout the course of the year! “TikTok makes me fall in love with strangers […]

TikTok trends to GO VIRAL in November

Did you know that the average person spends 90+ Minutes on TikTok? Yep… that’s the length of a movie! TikTok recently shared these stats and many other key insights as to how the average UK user scrolls through the app. Data suggests TikTok will surpass 1.8 billion active users (they reached 1 billion active users […]