TikTok trends to GO VIRAL in November

Did you know that the average person spends 90+ Minutes on TikTok? Yep… that’s the length of a movie! TikTok recently shared these stats and many other key insights as to how the average UK user scrolls through the app. Data suggests TikTok will surpass 1.8 billion active users (they reached 1 billion active users […]
TOP TikTok trends to go viral in August 2022!

Growing on TikTok is easier than ever! with more and more people going viral everyday the capabilities are endless. But in order to go viral on TikTok in 2022 you need to commit to the game. Look at it like marriage, you gotta commit everyday. However I do understand that some of you (as much […]
TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]
Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.
Why you can’t engineer ‘going viral’

Virality is something that every app creator wishes to achieve. After all what better way to boost your app downloads and retention than through the world being infatuated with your app as the next big thing.
How luxury startups can achieve engagement with high-end customers

If you’re a startup looking to make a splash in the luxury market, you may be wondering how to effectively attract the high-end crowd to your brand and even better, retain them.
Personality, collaboration, and understanding – the key to exceptional content

You may have heard us mention content, once maybe twice… okay all the time, but content is super important. Without great content, brands and their agencies would be missing out on a plethora of opportunities to reach their buyers and generate high levels of engagement.
Why your copywriting efforts still matter in 2019

With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.
SEO & Content Marketing – what you really need to know to get started

A successful content strategy can support in driving growth in previously untapped areas, with the possibility of reaching a broader range of potential customers. However, in order to utilise this capability, you need to understand how search engine optimisation and content marketing are intrinsically linked to one another.
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