AI is here, and it’s important for brands like you to be well aware of what is happening in this new era of digital content. At Favoured, we’re committed to keeping our clients ahead of the curve in the fast-paced world of social media marketing.
As trends evolve rapidly, understanding what’s resonating with audiences is crucial for crafting impactful campaigns. This July 2025 trend report dives into the latest social media movements, spotlighting TikTok’s viral content, seasonal shifts, AI, Instagram’s dynamic features, and the groundbreaking influence of AI video tools like Google’s Veo 3.
By leveraging these insights, brands can create authentic, engaging content that connects with audiences and drives results.
TikTok Trends: Nostalgia, Authenticity, and Creative Storytelling
TikTok continues to dominate with over 2 billion global users, shaping trends that prioritise raw, relatable content. Nostalgia-driven trends are thriving, with retro sounds like Connie Francis’ Pretty Little Baby (1962) fuelling heartwarming videos featuring pets, kids, and family moments, evoking a cosy, Fallout-esque vibe. The “Manchild” trend highlights Sabrina Carpenter’s new song. With a dance that follows, users are pairing up with friends and recreating her iconic dance. Trends like, “but there was a time” where you reminisce on old times using the sideshow tool or the “you look happier” trend. A trend where you admit to why you’ve been feeling happier in a humorous style.
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For brands, aligning with these trends means using nostalgic or emotional storytelling that feels personal, incorporating trending sounds, and maintaining authenticity to connect with Gen Z and Millennials.
The Instagram and Google Lowdown
Instagram is evolving, with Reels now supporting up to three-minute videos, allowing brands to explore detailed storytelling like explainer videos or behind-the-scenes content. This shift complements the platform’s focus on video, with 81% of consumers craving more short-form content from brands, boosting engagement and algorithmic favour.
Meanwhile, Google’s Veo 3 is revolutionising AI video, producing hyper-realistic clips with audio, dialogue, and consistent characters, seen in viral TikTok trends like AI-generated “street interviews” and historical reenactments using Gen Z slang, amassing millions of views.
However, concerns about misinformation and deepfakes are rising, as Veo 3’s realistic outputs blur the line between real and synthetic content. Brands can leverage Veo 3 for creative campaigns but must prioritise transparency to maintain trust, while optimising Instagram Reels with compelling CTAs and platform-specific aesthetics.
Over to You
The social media landscape in July 2025 is a vibrant mix of nostalgia, authenticity, and cutting-edge technology. TikTok’s storytelling and seasonal trends offer brands opportunities to create relatable, emotionally resonant content, while Instagram’s longer Reels provide a canvas for deeper engagement.
AI tools like Veo 3 are pushing creative boundaries but require careful navigation to avoid ethical pitfalls. At Favoured, we recommend brands focus on authentic storytelling, integrate trending audio and visuals, and experiment with AI responsibly to stay relevant and impactful.
By aligning with these trends, businesses can build stronger connections and drive measurable success in the ever-evolving digital space.
Reach out today to see how we can get your brand in the limelight!
