Hard truth: no one can make you “go viral,” and if anyone says they can, they are likely lying to you.
Examples of successful viral videos from businesses don’t follow any type of serious branding because TikTok unintentionally forces them to be authentic in their tone of voice. Brands that have been successful on TikTok have not reinvented the wheel; they simply go with the flow of what avid online users tend to watch most often. This leads to strong engagement from viewers who are more shocked that a brand would actually use THAT trending sound or use THAT type of language in their videos to appeal to their customers.
You’ll often find that some brands are too cautious about how they present themselves. Some businesses implement harsh brand guidelines on all of their videos or edit logos and graphics that don’t actually blend in with TikTok’s authentic nature but rather look like the odd one out. To give you some guidance, the following materials should be considered when creating:
The text/font used in the videos
The background music used
The duration of the video (UGC typically should not be any longer than 30 seconds)
Calling out relevant USPs and not all of them (People will not pay attention)
Getting straight to the point – we should see your product within 4 second
And of course…
The Great UGC structure:
Hook
Problem
Solution
Personal experience
CTA/Exclusive offer call-out
TikTok offers brands an opportunity to showcase their personality, creativity, and products/services to a vast audience. Unlike traditional advertising channels, TikTok allows brands to interact with users on a more personal level, fostering a sense of community and trust.
Moreover, TikTok users are known for their disdain towards overtly promotional content. They value authenticity and creativity over blatant advertising. Brands that can seamlessly integrate their messages into entertaining and relatable content are more likely to resonate with TikTok users and garner positive engagement. This highlights the importance of understanding the platform’s culture and creating content that feels native to TikTok.
On TikTok, users are inundated with a constant stream of content, ranging from funny memes to heartfelt stories. In such a dynamic environment, traditional high-end ads often fall flat, failing to capture the attention of users who are seeking authentic and entertaining content. Brands that rely solely on polished advertisements risk being overlooked or even actively avoided by TikTok’s discerning audience. Instead, brands should focus on creating content that feels organic, relatable, and in line with TikTok’s casual vibe.
By embracing TikTok’s unique culture and experimenting with creative formats, brands can effectively engage with users and build meaningful connections. Whether through humorous skits, behind-the-scenes glimpses, or user-generated challenges, brands have the opportunity to foster genuine interactions and drive brand loyalty on TikTok.
Get in touch with us today to find out how we can help establish your brand presence on TikTok!
