Behind the Trend: How Behind-the-Scenes Content is Revolutionising Social Media Marketing

In the good old days, 7-second dance videos were all it took to build an audience on TikTok – unfortunately, those days are long gone.  From small businesses to influential creators, everyone’s looking for ways to foster a deeper connection with their audience, which is exactly why we’re seeing the rise of ‘Behind-the-scenes’ content.   […]

Understanding metrics to help boost growth on TikTok

Hard truth: no one can make you “go viral,” and if anyone says they can, they are likely lying to you.  Examples of successful viral videos from businesses don’t follow any type of serious branding because TikTok unintentionally forces them to be authentic in their tone of voice. Brands that have been successful on TikTok […]

HOW TO MAKE TRENDING CONTENT FOR TIKTOK

TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in […]

What it takes to go VIRAL on TikTok in 2023

2022 was a great year for TikTok. On average users spent more than 1.5 hours per day using the app! In Q2 of 2022, TikTok surpassed 1 billion monthly active users and overall has had 3.5 billion installations! It’s no doubt that we’ll see these numbers expand throughout 2023. With that said, TikTok is expected […]

TOP TikTok trends to go viral in August 2022!

Growing on TikTok is easier than ever! with more and more people going viral everyday the capabilities are endless. But in order to go viral on TikTok in 2022 you need to commit to the game. Look at it like marriage, you gotta commit everyday. However I do understand that some of you (as much […]

How your branding can boost marketing capabilities

Your brand is everything. Trends are constantly shifting and evolving, which means you can risk getting left behind. Many owners tend to stick with the same brand since it feels comfortable, and they may have enjoyed reasonable success. But, nothing lasts forever. Keeping your brand fresh should always be a priority for your business. 

Without brand management, no-one will ever love you

It may sound harsh, but it’s true. In a world, saturated with so many industries, which are subsequently saturated with so many companies, a brand identity is what sets you apart and encourages loyalty.

Harnessing the power of brand image

Brand image is how your audience perceives your company. Although you can influence this through various activities and positioning, you cannot control this. Ultimately, brand image is a customer’s feelings towards your brand.

Brand collaborations that didn’t miss a beat

Gone are the days where the expanse of movie and tv show merch only extended to children’s toys, collectables and t-shirts. Brands, from all niches, now jump on collaborations with the next big film or show to produce everything from limited edition drinks and food to makeup and shoes to cars.

Creating your own buyer journey to boost your lead generation capabilities

Hassling your prospects is pretty much one of the worst things that you, as a business, can do. Buyers, don’t want your unsolicited demos, they want to find more information which will help them make a decision.

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