What’s Actually Trending on Social Right Now (and Why Your UGC Should Be in the Middle of It)

October 2026 did not come to play. Open TikTok or Instagram Reels and the whole feed is in costume, mid-argument, or confessing something at full volume before the first second is even over. Short-form video is still the format that wins. HubSpot’s 2026 social data puts it on top for TikTok, Instagram and Facebook, and […]

App Store Optimisation (ASO) Meets AEO: How AI Search Is Changing App Discovery

For app marketers in 2026, understanding how to optimise for both traditional app store optimisation (ASO) and the emerging world of Answer Engine Optimisation (AEO) has become essential for survival.

September Trends TikTok 2026

TikTok in 2026 is a very different place for brands. Simply jumping on the latest trending sound, adding some text and hoping the algorithm does the rest isn’t much of a strategy anymore. There is more content competing for attention, audiences are increasingly savvy about advertising, and the distinction between “brand content” and everything else […]

TikTok Trends Report | July 2026

The Era of “Looking Like an Ad” Is Dead. TikTok continues to reward one thing above everything else: content that feels human. As users become increasingly ad-savvy, polished production is losing its edge. Instead, the highest-performing videos are those that blend seamlessly into the For You Page – content that feels like it was made […]

Social Media Trend Report: The Content Routes Winning Right Now (July 2026)

For sometime now, we’ve been focusing on trend reports that have been dominated by lists of trending audios and viral sounds. The reality in 2026 is that sounds have become increasingly disposable. A trending audio might last a week. A great content route can deliver results for months. The brands consistently winning on TikTok, Instagram […]

AI Search Strategy in 2026: Preparing Your Brand for the Next Era of Search

Ranking well on Google remains important, but it no longer represents the whole opportunity. Businesses are increasingly asking a broader question: how do we become visible wherever people are looking for answers? For marketers, that’s where an effective AI search strategy begins.

Brand Marketing Strategy in 2026: The Rise of the Taste Economy

Scroll through Instagram for ten minutes and you’ll probably see the same handful of brands appearing over and over again. What has changed is the way people discover them and, increasingly, the reasons they choose one brand over another. That has important implications for brand marketing strategy.

TikTok Trends in 2026: The New Trend Killing Traditional Product Ads

That shift is one of the most important TikTok trends shaping advertising in 2026, and it reflects a wider change across social media trends more broadly. Consumers are not rejecting products. They are rejecting content that feels too obviously designed to sell.

Content Marketing Strategy in 2026: The Death of Campaign Thinking and the Rise of Content Systems

In this environment, many brands are discovering that campaign thinking alone is no longer enough. The companies growing fastest in 2026 are not simply creating better campaigns. They are building better content systems. This shift is changing the role of content marketing strategy entirely.

TikTok Summer 2026 Trend Report

What Brands Need To Know Right Now Summer 2026 isn’t shaping up to be another season of polished brand campaigns and over-produced content. If there’s one thing we’re seeing across TikTok right now, it’s that audiences are continuously moving away from perfection and towards participation. People don’t want to watch advertising. They want to feel […]