Social Media Trend Report: The Content Routes Winning Right Now (July 2026)
For sometime now, we’ve been focusing on trend reports that have been dominated by lists of trending audios and viral sounds. The reality in 2026 is that sounds have become increasingly disposable. A trending audio might last a week. A great content route can deliver results for months. The brands consistently winning on TikTok, Instagram […]
TikTok Summer 2026 Trend Report
What Brands Need To Know Right Now Summer 2026 isn’t shaping up to be another season of polished brand campaigns and over-produced content. If there’s one thing we’re seeing across TikTok right now, it’s that audiences are continuously moving away from perfection and towards participation. People don’t want to watch advertising. They want to feel […]
5 BEST social media trends for May 2026 & why your brand will fail if you don’t listen.
The Hard truth. Brands not using social media trends and brands that are not tapping into current culture are fundamentally going to be at loss when it comes to generating content for their social platforms. The problem with being too “brand fragile” is that nobody cares about your brand. They care about fun, breakthrough, scroll-stopping […]
Trends YOU need to KNOW ABOUT if you’re using TikTok in March 2026 for growth
March on TikTok always feels like the moment the internet collectively opens a window and lets a bit of sunlight in. February tends to be about coping — cosy routines, winter humour, staying indoors — but March content shifts tone. Feeds become brighter, faster and more outward-looking, with creators leaning into transition moments, spring anticipation […]
TikTok Has a New Mood in 2026 — And Brands Need to Catch Up.
If January was the warm-up, February is the “oh wait, this is the vibe now” month. Across the UK and US, TikTok is moving in two directions at once: harder into feelings and reality, and backwards into nostalgia — like the internet’s doing a lil moonwalk into 2016 while clutching a therapy journal. Below is an easy-to-scan, in-depth view of […]
Social media trends you NEED in December 2025
Social media is now the epicentre of pop culture – in fact, 90% of consumers use social platforms to keep up with trends and cultural moments (far more than TV or other media). Apps like TikTok and Instagram set the tone, churning out viral challenges, memes, and conversations that capture global attention. Feeds today move […]
TikTok B2B Marketing: Should You Use It?
This article dives into the world of TikTok B2B marketing, exploring whether your B2B company should consider using TikTok as part of its overall social media marketing strategy.
Trend Report: Social Media Trends for June 2025
AI is here, and it’s important for brands like you to be well aware of what is happening in this new era of digital content. At Favoured, we’re committed to keeping our clients ahead of the curve in the fast-paced world of social media marketing. As trends evolve rapidly, understanding what’s resonating with audiences is […]
TikTok Marketing: Ad Examples & Success Strategies 2025
Thinking about jumping into the world of TikTok marketing? You’re in the right place! This guide will break down everything you need to know to create successful TikTok campaigns, from understanding the platform to spotting killer ad examples. Get ready to learn how brands are leveraging TikTok to reach that sweet younger audience and boost their brand awareness!
2024 Social Media Trend Report: AI and TikTok – The New Frontier for Brands
The digital landscape of 2024 is characterised by the rapid integration of AI into social media, particularly within TikTok’s ecosystem. This convergence not only reshapes how content is created but also how brands engage with their audience. Here’s a deep dive into the trends and strategies that are defining success for brands on TikTok through […]
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