TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in a crowded platform, it’s essential to understand the unique features of the platform and the preferences of its audience.

TikTok users are looking for short, entertaining videos that are easy to consume and share. Therefore, it’s crucial to make your video’s hook visually appealing and engaging. You can achieve this by incorporating creative elements such as transitions, trending songs, and interesting camera angles that somewhat take the viewers off guard. Ask yourself… what’s the wow factor of your video and have that roll out throughout the first 3 seconds of your content.

Another important factor to keep in mind when creating great TikTok content is authenticity. Users on the platform value genuine, relatable content that reflects real-life experiences. You’re seeing this more with brands shooting UGC (User Generated Content) and ads on iPhones.

By sharing your authentic self with your audience, you can build a loyal following of users who connect with your content on a personal level. Additionally, being consistent with your content creation and posting on a regular basis can help to build momentum and keep your audience engaged.

Trending sounds

Leveraging trending sounds is a strong strategy for increasing the visibility and engagement of your content on TikTok. When you incorporate popular songs or sound bites into your videos, you tap into the collective consciousness of the TikTok community and increase the likelihood of your content being shared and engaged with. However, it’s important to use trending sounds in a way that is relevant and creative, rather than simply copying what others are doing. Furthermore, it’s important to not always just use trending sounds. If you’re making vlog-style content (day in the life) or GRWM’s don’t always feel pressured into using a trending sound to convey the message.


Hashtags are a powerful tool for making your content niche-specific and reaching the right audience. By including relevant hashtags in your video descriptions, you can increase the discoverability of your content and reach users who are interested in the same topics as you. It’s important to use hashtags that are specific and relevant to your content, rather than generic or overused hashtags that may be less effective. For example, using #fyp #foryoupage or #viral isn’t going to help TikTok determine where your video content should go. 

Let’s get creative

In summary, creating great content on TikTok requires a combination of creativity, authenticity, and strategic use of the platform’s features. By making visually appealing, engaging, and unique content, sharing your authentic self with your audience, leveraging trending sounds, and using relevant hashtags, you can increase the visibility and engagement of your content and build a loyal following.

With every great idea comes a great TikTok, and if you’ve made it this far then you’re clearly interested in discovering more about how to make excellent content for your social platforms! At Favoured we specialise in making top-performing content to maximize your viewership potential. We like to mix creativity with data ensuring that the TikTok content we produce will be thoroughly executed to the highest standards. 

Ahead of the trends ahead of the curve, that’s the Favoured way. Get in touch today and let’s see how we can boost your online presence!


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