Favoured is a results-driven marketing agency looking to deliver the best performance for our clients. We specialise in app, eCommerce & B2B marketing, as well as digital strategy for small businesses. We work across a range of industries, giving us a wide array of experiences and skills, which help us adapt to each and every business’s problem.
Your brand is everything. Trends are constantly shifting and evolving, which means you can risk getting left behind. Many owners tend to stick with the same brand since it feels comfortable, and they may have enjoyed reasonable success. But, nothing lasts forever. Keeping your brand fresh should always be a priority for your business.
Google recently unveiled the rebrand of Android. This includes everything from an updated wordmark, modernised colours and even a new and improved logo (known locally as Bugdroid). The overarching theme appears to be a focus on delivering a more premium and grown-up approach to the brand, alongside improving accessibility to meet the needs of a much wider customer base.
Let’s get right into it…
Mobile optimisation is non-optional. C’mon, we’re halfway through 2019, it’s been non-optional for a while now. Essentially, if your website and presence aren’t optimised for mobile users, then you’re excluding a huge potential portion of your customer or user base.
The sales of alcohol-free options such as beer and cocktails have exploded in recent times. The younger generations, particularly Gen Z but some Millennials are also following suit, are reducing or abstaining from alcohol altogether.
You might have seen the phrase online and spurting out of a certain Presidents mouth once or twice over the past few years. Yes, we’re talking about ‘fake news’. The term applied to ‘news’ which is junk or pseudo-news.
Unless you’ve been living under a rock, you’ll know that gender equality, diversity, evolving traditional gender expectations and gender as a whole, is an exceptionally hot issue.
Most brands have brand guidelines. But, not all brands have good brand guidelines.
Reviews are one of the best ways to build reputation, trust and gain a true understanding of how customers perceive your brand. Not only do reviews offer an insight into your brand from a customer perspective, but they can also boost your SEO capability and improve your chances of succeeding in an online marketplace.