You should be spending more time thinking about longtail keywords and less about vanity terms

Vanity keywords are keywords that are often too broad or represent an entire industry and are therefore difficult to rank for. You can push a lot of effort into trying to secure these keywords and phrases but ultimately it can derail your overarching strategy. By all means, if you have the resources, run the efforts alongside a wider strategy… go nuts. If you don’t have endless time and resource, you should consider long-tail keywords.

Why doesn’t your brand have a mobile content strategy?

Mobile optimisation is non-optional. C’mon, we’re halfway through 2019, it’s been non-optional for a while now. Essentially, if your website and presence aren’t optimised for mobile users, then you’re excluding a huge potential portion of your customer or user base.

Search developments and how they can help your brand

Google is always working to make search results more personalised, more useful, more relevant and of better quality. Search is only becoming smarter and although it may seem to be heaping on more and more rules and ‘ranking factors’, it actually now offers brands even more capacity to be found for the right search terms.

Why your copywriting efforts still matter in 2019

With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.

SEO for e-commerce websites – what you need to know to get started

When you operate a business online, traffic numbers should always be front of mind. What e-commerce SEO boils down to, is the potential to gain high-quality traffic, with a higher likelihood of converting, at consistent and growing levels, without having to pay for advertising space. For the majority of business owners, this sounds like a goldmine.

Why you should audit your website right now

An audit of your website should be conducted at least once a year, but if you’ve got the capabilities, you should definitely try and do it more regularly.

How a website can make or break your brand and customer loyalty

It should be a given in 2019 that your brand has a web presence. Regardless of your industry or the field of expertise, a website, in its simplest form, can help your current and potential customers find your business.

Design and search? Building better user journeys through creative and technical

It may seem that search optimisation is all technical and no creative, but that’s not exactly true. User experience is a big part of being successful within the search results and with that design and navigation play a significant role.

Paid and organic – what’s the difference and why does it matter?

For many startups and SME’s, gaining brand visibility quickly is crucial to building a consumer base. However, the cost or lack of knowledge can hold them back.

Do you know how SEO can improve brand visibility?

Whether you’re familiar with SEO or it’s a bit of an alien subject to you, brand visibility should be one of your core objectives, whether you’re a startup, fresh in your niche or a well-estblished brand.

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