Vanity keywords are keywords that are often too broad or represent an entire industry and are therefore difficult to rank for. You can push a lot of effort into trying to secure these keywords and phrases but ultimately it can derail your overarching strategy. By all means, if you have the resources, run the efforts alongside a wider strategy… go nuts. If you don’t have endless time and resource, you should consider long-tail keywords.
Mobile optimisation is non-optional. C’mon, we’re halfway through 2019, it’s been non-optional for a while now. Essentially, if your website and presence aren’t optimised for mobile users, then you’re excluding a huge potential portion of your customer or user base.
Google is always working to make search results more personalised, more useful, more relevant and of better quality. Search is only becoming smarter and although it may seem to be heaping on more and more rules and ‘ranking factors’, it actually now offers brands even more capacity to be found for the right search terms.
With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.
When you operate a business online, traffic numbers should always be front of mind. What e-commerce SEO boils down to, is the potential to gain high-quality traffic, with a higher likelihood of converting, at consistent and growing levels, without having to pay for advertising space. For the majority of business owners, this sounds like a goldmine.
An audit of your website should be conducted at least once a year, but if you’ve got the capabilities, you should definitely try and do it more regularly.
It should be a given in 2019 that your brand has a web presence. Regardless of your industry or the field of expertise, a website, in its simplest form, can help your current and potential customers find your business.
It may seem that search optimisation is all technical and no creative, but that’s not exactly true. User experience is a big part of being successful within the search results and with that design and navigation play a significant role.
For many startups and SME’s, gaining brand visibility quickly is crucial to building a consumer base. However, the cost or lack of knowledge can hold them back.
Whether you’re familiar with SEO or it’s a bit of an alien subject to you, brand visibility should be one of your core objectives, whether you’re a startup, fresh in your niche or a well-estblished brand.