Influencer Marketing: Get the best out of it

Influencer campaigns can and do work wonders for brands and businesses when run effectively. It’s a strategy that cannot be avoided in the digital age.

You should be spending more time thinking about longtail keywords and less about vanity terms

Users actually search with long-tail keywords, so your website content, copy and video should ensure that you are catering to more complex search terms.

Why doesn’t your brand have a mobile content strategy?

Creating a mobile content strategy means considering how users access and interact with your content on mobile devices, ensuring an optimal user experience.

Search developments and how they can help your brand

Google is always working to make search results more personalised, more useful, more relevant and of better quality. Search is only becoming smarter and although it may seem to be heaping on more and more rules and ‘ranking factors’, it actually now offers brands even more capacity to be found for the right search terms. […]

Why your copywriting efforts still matter in 2019

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With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke […]

SEO for e-commerce websites – what you need to know to get started

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When you operate a business online, traffic numbers should always be front of mind. What e-commerce SEO boils down to, is the potential to gain high-quality traffic, with a higher likelihood of converting, at consistent and growing levels, without having to pay for advertising space. For the majority of business owners, this sounds like a […]

Why you should audit your website right now

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An audit of your website should be conducted at least once a year, but if you’ve got the capabilities, you should definitely try and do it more regularly. This activity includes a dive into the website data that will allow you to better understand how it is performing, what your users do on your site […]

How a website can make or break your brand and customer loyalty

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It should be a given in 2019 that your brand has a web presence. Regardless of your industry or the field of expertise, a website, in its simplest form, can help your current and potential customers find your business. Even if you don’t trade online, this valuable information is used by people every day to […]

Design and search? Building better user journeys through creative and technical

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It may seem that search optimisation is all technical and no creative, but that’s not exactly true. User experience is a big part of being successful within the search results and with that design and navigation play a significant role. From bad designs resulting in high bounce rates to slow load speeds and uncompressed images […]

Paid and organic – what’s the difference and why does it matter?

For many startups and SME’s, gaining brand visibility quickly is crucial to building a consumer base. However, the cost or lack of knowledge can hold them back. Organic, on the other hand, is more of a slow burn and allows time to gradually build a portfolio of content on site and ensure a great user […]